November 6, 2014 — Icons have been a integral part of the WordPress admin since 2.7. However, version 3.8 saw a complete overhaul of the design of the icons, from both an aesthetic and technical standpoint. I’ll talk about the shift in aesthetic approach, touch (briefly!) on some of the technical challenges, and demonstrate best practices in designing your own icon icons—either as a plugin developer or as a design contributor— for WordPress.

November 6, 2014 — The success of building your own plugin is all depends on how you start. From making the right decisions to finding the right structure and tools to maintain it.

We will cover during this talk the last part. I will short talk about how to setup your plugin, which things are needed and from there talk about some basic unit tests you should include in every plugin to make your live a bit easier. As last part I will cover grunt which is a task runner which can automate all your processes so you don’t need to even think about most of the things.

November 6, 2014 — In this presentation, I’ll address both the *why* and the *how* of contributing while freelancing. I’ll lay out both an economic and a philosophical argument for why freelancers ought to budget for time on the parent projects. And I’ll talk about some concrete strategies for making the process less painful than it might seem at first glance. I’ll use myself as a case study, and talk about how my yearly earnings have steadily increased at the same time that the proportion of my working week spent on client work has actually gone *down*, to the extent that I spend over 50% of my time on free software work that I’m not paid for directly.

November 6, 2014 — Using Ajax and JavaScript in WordPress plugins. JavaScript is an incredibly powerful tool to make your website and or web app more powerful and interactive. See the full power of integrating right into your WordPress with wp_ajax and taking advantage of client side scripting.

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November 6, 2014 — People put a lot of effort into putting a website together, but often stumble at the finish line when it comes to making their final design decisions. Learn how seemingly minor design choices have a huge impact on how people interact with and understand the content of your site. In this video, Michelle Schulp goes through specific examples of simple design tweaks that make a big difference.

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November 5, 2014 — Growth is the main goal for any online project but only large companies can invest in growth teams and professional planning. In this presentation Luca explores the frontiers of Growth Engineering, giving practical advice on how to apply the best growth strategies to any WordPress site, from the personal blog to the large publishing site. How to acquire new traffic in an ethical way, how to engage the visitors and turn them into regular readers, how to drive a successful campaign on WordPress.

November 5, 2014 — The convergence of building native mobile apps, growing WP design agencies and acquiring enterprise projects empowers WordPress to the next level. Now is the time to step up our game with a Lean UX workflow. Lean UX is a fast design process with focus on a sequences of sprints to define, prototype, test, and refine user experience. Team collaboration, customer learning cycles, and design thinking are key. Find out how Lean UX creates the best user outcomes.

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November 5, 2014 — Did you build it and no one came? If your website isn’t bringing in visitors like it should, join me for an educational session full of action items. We’ll walk through the ten top changes you can make to your WordPress website to begin driving traffic and converting visitors.

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November 5, 2014 — Setting up your WordPress site is just the first step; the next challenge is filling it with useful, helpful, and interesting content that will engage readers and keep them coming back for more. This session will cover pointers from veteran blogger, author, and publisher Peter DeHaan to help beginners minimize frustration and existing bloggers to be more effective in what they write.

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November 5, 2014 — Contributor Track: Meta