July 30, 2014 — Google Analytics is a data goldmine available and it is accessible for free. The problem for many site owners is information overload from the moment you log in. After all, the idea is to use that data to improve the performance of your site. At the same time, how do you know where to begin? We’ll discuss the options for implementing Google Analytics into your WordPress site and where to focus your attention to get the most out of the traffic numbers it makes available to you. If you want to understand bounce rate, landing pages, exit pages, visitor loyalty and what these terms mean to you and your blog, you’ll want to join us. The data tells a story if you know how to follow the plot.

July 30, 2014 — Using as many mediums as possible in content creation means that your message has a higher chance of being seen. Podcasting is one of those mediums that website owners can utilize. In fact, podcasting can be a powerful tool in taking your site to the next level.

July 30, 2014 — A great website is the foundation of a successful marketing strategy, but it takes a lot more than just a website to bring in leads and convert them to sales; It’s important to support your site with a strategic and integrated marketing plan. This session goes over how to start developing a strategy to optimize your website using traditional and digital marketing, including SEO, social media, email, content marketing, and more.

July 30, 2014 — WCAG Guidelines and simple changes every user and developer can implement to make their website accessible to those with disabilities.

July 30, 2014 — Website security is important to everyone who has a website, as well as everyone who uses a website. Whether it gets five visitors a day or five-thousand, hackers are looking to compromise, break, infect and virtually own every website that they can for monetary and social purposes.

July 27, 2014 — Whether your site is five pages or 500, it needs a strong foundation that plans for growth.

We’ll cover site maps, content strategy, user interaction and experience so you have a plan for your site now, and down the road. We’ll also touch on best practices for doing it all over again for mobile [hint: it’s not just shrinking everything down!].

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July 26, 2014 — In my agency, we handle a couple of 1,000+ site multisite networks for the mortgage industry. This talk goes over the challenges we’ve faced, both technical and business.

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July 26, 2014 — WordPress Multisite is great, but what most people actually want is multiple networks. In this talk (good for all experience levels), I’ll explain what networks are, why you’d use them, and how to unlock this powerful and hidden WordPress core feature.

July 25, 2014 — This presentation will change how you interact with your clients, colleagues and future employers. For designers and coders who want to see more of their work materialize, you’ll walk away with techniques you can start using immediately.

From this presentation viewers will:
1) learn how to sell your web designs,
2) understand how to better communicate with clients/bosses, and
3) build web designs without regret.

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July 24, 2014 — As developers, one of the first things we do when starting a new project is enqueue jQuery and start writing code. That’s the way it’s always been, and works for you. But as devices get smaller, processors get slower, and web apps get more complicated, jQuery can cause some fairly serious performance issues. So let’s take a step back from jQuery and talk about ways VanillaJS is faster and simpler. It’s time to stop writing jQuery, and start writing JavaScript.

Presentation Slides »