Ben Ilfeld: Measure – Transform Analytics

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December 22, 2018

Learn how to transform Google Analytics data from vanity metrics to actionable insights. In this session, you’ll learn how to create a measurement plan to connect your goals to specific metrics. You’ll learn about useful tools to capture those metrics and how to build reports both in Google Analytics and Google Data Studio.

If you want to improve your content strategy, boost your email capture, increase ad revenue or drive e-commerce, you must be able to measure.

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