December 9, 2016 — Getting readers to your website, blog or landing page is only half the battle. Once they have arrived you need to keep’em and hook’em. Wether you’re selling a service, product or point of view your copy needs to do more than just engage your readers, it needs to seduce them! In this presentation we’ll look at creative copy writing techniques that convert your readers into site members, subscribers, customers or whatever your goal is!

Presentation Slides »

January 16, 2016 — This is not a marketing presentation on how to get more conversions. In this presentation we’ll walk through best practices for integrating A/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We will also look at how to properly setup template pages, embed tracking codes and how to manage your content and media for testing across multiple devices.

Learning Outcomes:

– Use WordPress to develop Landing Pages.
– Integrate 3rd party tools for conversion and landing page optimization.
– Turn WordPress into a marketing machine.
– Create A/B tests on posts and pages.
– Design pages and content with conversion design principles.
– Integrate WordPress with other marketing vehicles efficiently.

Presentation Slides »

September 16, 2015 — This is not a marketing presentation on how to get more conversions. In this presentation we walk through best practices for integrating A/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We also look at how to properly setup template pages, embed tracking codes and how to manage your content and media for testing across multiple devices.

Prerequisites:
This presentation is suitable for intermediate designers, developers or marketing managers using WordPress.

March 22, 2014 — Responsive design is becoming an expected standard for web developers. In this session learn how easy it is to integrate foundation.css into your WordPress theme and how to get added functionality from their jQuery and zepto libraries. It also dives into the css to understand how “responsivity” works.

Presentation Slides »

January 25, 2012

October 23, 2011

April 16, 2010 — Brendan Sera-Shriar talks WordPress as a CMS, the power of jQuery, and more in this interview from the ConFoo Report by Christian Aubry.

July 12, 2009 — Brendan Sera-Shriar explains FlashPress to WordCamp Montreal. FlashPress is an extension to WordPress. The FlashPress project aims to develop a new WordPress bundle that will allow anybody to be up and running with a fully CMS backed Flash site or blog in minutes.

Slides from this presentation are available here.

Video production by Arthur Cormon of TV McGill.