Brendan Sera-Shriar: How to A/B Test with WordPress – Conversions Aren’t Just for Landing Pages

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Published

September 16, 2015

This is not a marketing presentation on how to get more conversions. In this presentation we walk through best practices for integrating A/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We also look at how to properly setup template pages, embed tracking codes and how to manage your content and media for testing across multiple devices.

Prerequisites:
This presentation is suitable for intermediate designers, developers or marketing managers using WordPress.

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Event

WordCamp Montréal 2015 34

Speakers

Brendan Sera-Shriar 8

Tags

a/b testing 26
Conversion 21

Language

English 8313

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