Brendan Sera-Shriar: How to A/B Test with WordPress – Conversions Aren’t Just for Landing Pages

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January 16, 2016

This is not a marketing presentation on how to get more conversions. In this presentation we’ll walk through best practices for integrating A/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We will also look at how to properly setup template pages, embed tracking codes and how to manage your content and media for testing across multiple devices.

Learning Outcomes:

– Use WordPress to develop Landing Pages.
– Integrate 3rd party tools for conversion and landing page optimization.
– Turn WordPress into a marketing machine.
– Create A/B tests on posts and pages.
– Design pages and content with conversion design principles.
– Integrate WordPress with other marketing vehicles efficiently.

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WordCamp Toronto 2015 37


Brendan Sera-Shriar 8


A/B Testing 31
Conversion 23
testing 58


English 9744

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