Charles Johnston: WordPress For Non-Profits: Website Best Practices, Collecting Donations, Increasing

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November 13, 2019

WordPress web design takes a different approach when creating websites for nonprofit organizations rather than a brick and mortar or eCommerce business. It is more than just driving traffic to a site but getting the visitor to buy into the story that the nonprofit is telling. Picture the ASPCA commercials we all have seen on TV, then convert that into pictures and words. Stories that pull at the heartstrings open the wallets for donations. Providing secure portals to accept not only one-time donations but also subscription based, monthly reoccurring is key. By designing a website that creates emotion and engagement as well as a place to share the stories of the nonprofit. In turn, donations and exposure will increase for the organization as well as their digital reputation. In this presentation, I will discuss plugins that I have found that work well for donation-based model websites. I will also share ways to create a user experience that increased donations and awareness. Proper theme selection, SEO, plugins all enhance the way we not only tell the nonprofit’s story but also build brand awareness and in turn a sense of comfort with the donor that they are supporting a cause whose story resonates with them. Whether it be animal welfare, orphans, trafficking, no matter the cause a properly designed site can provide donor dollars and exposure that the organization would likely not have otherwise.

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