Everybody knows Google Analytics is the best way to track traffic to your WordPress website. But setting up Google Analytics correctly and understanding all the information they provide can be a challenge. In this session, Chris Edwards will do a deep dive into Google Analytics.

We’ll cover:

Basic installation on WordPress Website
Audience reports
Acquisition reports
Behavior reports
Filters & Segments
Event Tracking
Setting up Goals & Goal Tracking
UTMs
Setting up Custom Dimensions
Overview of Google Data Studio
List of recommended plugins

Presentation Slides »