Chris Edwards: Conversion Rate Optimization 101

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Published

August 11, 2018

Learn how to go beyond just dropping Google Analytics code onto your website. This talk will dive into the depths of Google Analytics, and show you how to really use Google Analytics to its fullest. I will show you how to set up Goals, eCommerce, segmentation reports, custom dashboards, advanced filters, referral spam filters and segments, virtual page views, and much more. You will also learn about the difference between Google Analytics, Mixpanel and Kiss Metrics and when you should use these other tools.

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Event

WordCamp Atlanta 2018 15

Speakers

Chris Edwards 3

Tags

Google Analytics 30
optimization 47

Language

English 6600

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