Diane Whiddon: Writing a Non-Sleazy Landing Page

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Published

November 16, 2017

It’s pretty well-known that landing pages follow a psychological model designed to get people to do what you want them to do. But that doesn’t mean that they have to be manipulative. It’s possible to write meaningful sales and landing pages that market your product or service in ways that connect with your right people. Then, it’s the connection that sells, and not because you’re being coercive, but because you’re actually illustrating that you can be of service to them.
In this presentation, you’ll learn how to use compelling language that doesn’t manipulate people’s pain or fear, and how to close a sale on your website that you can feel good about.

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Event

WordCamp Denver 2017 12

Speakers

Diane Whiddon 5

Tags

landing pages 5

Language

English 6144

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