Jennifer Bourn: Selling A Million Dollars In Design

One response on “Jennifer Bourn: Selling A Million Dollars In Design

  1. fffresh2015

    From the WordCamp Call for Speakers page: “Skip the hype, talks about making money, six-figures, and “killing it.” Focus on helping people do more with WordPress and do better with WordPress.” Another case of do as I say, not as I do.

    Honestly, making a million dollars over the course of almost ten years is not that impressive. There’s a dozen agencies in Sacramento alone (where this speaker is from) that make a million dollars a year.


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January 6, 2016

Development is clear cut. It works or it doesn’t. The code is well-written or it’s a mess. Design on the other hand, is subjective, with the success of a project often based on the client’s ideas, perceptions, opinions, and personal experiences of what good design is.

As a freelancer, I have sold well over a million dollars in design services alone, and the journey has been good, bad, and at times, down right ugly as I learned along the way.

In this session, we’ll skip the sugar coating and I’ll share with you the mistakes made, lessons learned, and contract changes implemented. You’ll walk away with a deeper understanding of the role design plays in business, how to sell design, and how to navigate the sales process with clients.

If you’re a designer who rocks at design but feels a little less confident selling your services, you’re a business or agency owner who now find themselves selling design, or you’re a developer who wants to better understand pitching design to clients, this talk is for you.

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WordCamp Orange County 2015 15


Jennifer Bourn 14


Design 349
Freelance 110


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