Speakers: Kristina Romero

  • Kristina Romero: The Low Stress/Low Risk Way To Update WordPress

    WordCamp Baltimore 2017Speaker: Kristina Romero

    October 21, 2017 — What’s the best way to update WordPress and plugins that causing the least amount of stress in your life and the lives of your clients? How often should it happen, what’s the process to best eliminate risk, and how much should you charge for website maintenance when doing it for others? (hint: it should be more than $50/m per site) I’ve been managing over 40 websites for the past three years and have seen it all. So much so that I created a process that my developer follows so I ensure high quality of work, in the least amount of time, reducing as much risk as possible as we update our client’s websites every month. I’ll go over my the step-by-step process, best practices and power tips so you can safely update your websites every month, or learn how to provide this as a service to clients.

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  • Kristina Romero: Ready, Set… Engage! Using WordPress to Keep a Large Community Active

    WordCamp Baltimore 2016Speaker: Kristina Romero

    December 1, 2016 — WordPress is tremendous with scaling for a large audience, especially for online learning. However, unlike a typical classroom, engagement among a community is not a given. Let’s explore the tools and tactics you can use with WordPress to create an engaged community through strategic student interaction, gamification, challenges and content to keep visitors returning, growing and flourishing in your website. Not only will we explore the “how” with the plugins that achieve this, but also the “why;” strategies that actually work. Having worked with 500 members in WP Elevation (a large community member WordPress website) and over 100 members in RockStar Empires (a large community member WordPress website), I’ve quickly seen what it takes to avoid the sound of “crickets” and inspire a passionate community.

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  • Kristina Romero: Setting Up Monthly WordPress Care Plans for Predicable Income

    WordCamp Boston 2016Speaker: Kristina Romero

    August 14, 2016 — It is a fallacy that as a freelancer or small WordPress agency we should expect our income to be unpredictable. The open source WordPress software allows us to bake into our services ongoing website care plans to keep clients engaged with us and pay us monthly to care for their website. Setting up a recurring revenue stream caring for WordPress websites offers us the financial security we only hope for in our work as designers and developers.

    In this WordCamp session, I’ll go over what that looks like from A-Z. We’ll explore what you should offer in your plans, how you setup payment for these plans inside your WordPress website with plugins, and how to carry out those basic website maintenance services from performance scans, security scans, backups, plugin updates and support ticket system for client requests. I’ll also touch upon some challenges you might face with push back from clients and how to address those.

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  • Panel: Business

    WordCamp Boston 2016Speakers: Kate Gilbert, Sam Hotchkiss, Annie Smidt, Jared Novack, Amanda Giles, Kristina Romero

    August 14, 2016 — Panel discussion about Business.

  • Troy Dean and Kristina Romero: 101 Ways to Rock as a Freelancer

    WordCamp Boston 2016Speakers: Troy Dean, Kristina Romero

    August 9, 2016 — In this presentation, Troy and Kristina will deliver 101 practical ways you can improve your performance, the quality of the projects you deliver, and your overall business as a freelancer. These tips and tools will help you find and qualify clients, take a great brief, write proposals, price your services, setup monthly website maintenance plans, avoid scope creep and get referrals from existing clients. This is a dynamic and entertaining presentation with lots of great takeaways.

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