January 13, 2016 — Conosciamo meglio il nuovo front-end per WordPress.com che sfrutta JavaScript e REST-API.

December 12, 2015 — Three years ago, WordCamp Europe was held for the very first time. But besides bringing together thousands of people from all over the world, this international event had another unforeseen result. WCEU gave a few local WordPress communities unexpected momentum as a consequence of the unique environment it created. As a co-organizer of WCEU 2015 and a member of the Italian WordPress community, I will trace the extraordinary journey from stalling local community to thriving ecosystem of meetups and enthusiastic members, using real case studies from the German and Italian WordPress communities.

December 7, 2015 — You never discuss rates with a plumber. You never try to pay them in visibility. You would never let your 13 years old cousin fix your leaking pipes. But your clients do that all the times with you. My presentation analyses how a WordPress consultant can become a better marketer, a better professional, and more profitable leveraging what plumbers do every day.

October 19, 2015 — You never discuss rates with a plumber. You never try to pay them in visibility. You would never let your 13 years old cousin fix your leaking pipes. But your clients do that all the times with you. My presentation analyses why this happens and how a WordPress professional can become a better marketer, more professional, more profitable.

September 29, 2015 — Přednáška Luca Sartoniho na téma Powering Business Sites on WordPress.

Presentation Slides »

September 27, 2015 — A/B testing can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, these tools definitely help our decision making. There are many ways to perform A/B tests, but only a few ways to do them right. My presentation will explore the basics of A/B testing on WordPress, going through the available online tools, the common mistakes and the right procedures.

September 19, 2015 — You never discuss rates with a plumber. You never try to pay them in visibility. You would never let your 13 years old cousin fix your leaking pipes. But your clients do that all the times with you. My presentation analyses why this happens and how a WordPress consultant can become a better marketer, more professional, more profitable.

Prerequisites:
It will be the natural evolution of my last year’s presentation about elements of growth. The presentation targets all the WordPress Freelance who are in the professional market.

Presentation Slides »

June 29, 2015 — A great growth strategy can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, having a good plan and well oiled tools definitely help our decision making.

June 25, 2015 — A great growth strategy can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, having a good plan and well oiled tools definitely help our decision making. Next to a solid planning there are many ways to perform A/B tests, Usability tests, and performance tracking but only a few ways to do them right. Luca’s presentation explores strategies of growth WordPress and the basics of A/B testing, going through the available online tools, the common mistakes and the right procedures.

May 29, 2015 — Growth talks are usually addressing large businesses or startups but I’d like to take a different angle and give a few valuable tips to anyone who wants to run a project using WordPress in some way or another. It can be a personal blog, a small business or a larger project. How do define your very own relevant metrics, how to make sure you are focusing your effort in the right direction, how to take important decisions and how to monitor your results. All of this, specifically tied to WordPress sites and blogs.