Luca Sartoni: Growth Strategies On WordPress

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June 25, 2015

A great growth strategy can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, having a good plan and well oiled tools definitely help our decision making. Next to a solid planning there are many ways to perform A/B tests, Usability tests, and performance tracking but only a few ways to do them right. Luca’s presentation explores strategies of growth WordPress and the basics of A/B testing, going through the available online tools, the common mistakes and the right procedures.

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WordCamp Cologne 2015 46


Luca Sartoni 22


A/B Testing 31
Performance 106
unit testing 27
Usability 36


English 9696

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