Luca Sartoni: A/B Testing and Usability Testing on WordPress

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September 27, 2015

A/B testing can dramatically improve the performances of our online businesses. No matter if you are running an E-Commerce, a publishing site or a personal blog, these tools definitely help our decision making. There are many ways to perform A/B tests, but only a few ways to do them right. My presentation will explore the basics of A/B testing on WordPress, going through the available online tools, the common mistakes and the right procedures.

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WordCamp Belgrade 2015 10


Luca Sartoni 22


a/b testing 27
Usability 34


English 8486

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