In this session, we will review what matters in today’s search and explore how this relate to website owners. The session will walk through keyword research, evaluation and selection of keyword phrases, and mapping of preferred keywords to website content. Attendees will receive templates to use throughout the process, as well as checklists for use in post-workshop implementation.

Workshop material is applicable to both end users and developers, as well as those who are new and inexperienced in search engine optimization. This workshop’s education style is designed to teach advanced SEO topics at a level everyone and anyone can understand and implement.