Speakers: Taylor Waldon

  • Taylor Waldon: Making Content Part of Company Culture

    Taylor Waldon: Making Content Part of Company Culture

    WordCamp Santa Clarita 2019Speaker: Taylor Waldon

    May 30, 2020 — The need for content production goes deeper than having something to post on your blog, Facebook, or Twitter. It’s about strategizing with your entire team to make sure the content you produce supports your product or service and provides real value to your online audience.

    In order to work with a team, you need a solid content process in place. Moreso, you need to create company culture that includes content creation. Learn from Taylor Waldon how to create content as a team and provide value to both your users and your search engine optimization strategy.

  • Taylor Waldon: Making Content Part of Company Culture

    Taylor Waldon: Making Content Part of Company Culture

    WordCamp Seattle 2018Speaker: Taylor Waldon

    December 19, 2019 — The days of static website content are dead. Creating dynamic content should be a cornerstone of any good digital marketing strategy. The content you produce not only draws potential customers in, it shows leadership in your industry, not to mention the SEO benefits associated with it.

    The need for content production goes deeper than having something to post on your blog, Facebook, or Twitter that week. It’s about strategizing with your entire team to make sure the content you produce supports your product or service and provides real value to your online audience.

    In order to work with a team, you need a solid content process in place. Moreso, you need to create company culture that includes content creation.

    In this talk, we will cover the following topics:
    – The Importance of Regular New Content
    – Setting up a Process
    – Getting your Team Invested through Company Culture
    – Re-Adjusting your Process to Fit your Team
    – Reporting to your Team

    Attendees can expect to learn the value of good content, how to create a company culture that includes content creation as a team, and setting up a process for content creation that fits your team’s workflow.

    Presentation Slides »

  • Taylor Waldon: Start Your SEO Strong with 4 Key Pieces of Content

    Taylor Waldon: Start Your SEO Strong with 4 Key Pieces of Content

    WordCamp Riverside 2018Speaker: Taylor Waldon

    September 15, 2019 — When launching any kind of website, there are simple strategies to implement that will help start out your SEO right and make your site look more established at the same time.

    This talk will cover four pieces of post content that should be published before you launch and why they are important. Your posts can be added to your website in the form of a blog, newsroom, resource center, or anything that will allow users to feel like you are adding value to their experience.

    We’ll focus specifically on how the components in each of these posts work for good SEO and how to use them as a blueprint for continued good practices.

    Topics will include:

    Defining your target audience and developing a voice.
    Selecting the right keywords.
    Integrating keywords without sounding forced.
    Using an SEO plugin to optimize your content.
    What to do with the content once the site is launched