November 2, 2025 — Have you ever felt the frustration of trying to navigate a confusing website? We’ve all been there! Join me for an enlightening session where I will simplify website design for you. Learn the art of crafting websites that users genuinely enjoy using.
In this session, I’ll demystify the world of user experience (UX) design. You’ll uncover the secrets to creating websites that offer seamless navigation, look stunning on any device, and provide content that keeps visitors engaged.
Prepare to be inspired by real-life examples that highlight the transformative power of exceptional UX design. Whether you’re a seasoned designer, a business owner seeking online success, or simply curious about the world of web design, this session is your gateway to crafting websites that leave visitors delighted and eager to return.

October 19, 2025 — Whether you’re a developer, website manager, or business owner, you’ll learn how to improve your user experience and get better results.

In this talk, you’ll learn how to uncover hidden obstacles, fix the little problems that frustrate users, and turn every visit into a simple and enjoyable experience. You’ll see how good structure, clear content, and simple UX habits can significantly increase the value of a website for a business.

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May 21, 2025 — Marketing campaigns bring visitors to your site, but what happens next? Many businesses invest heavily in ads and content, only to lose potential customers due to slow load times, confusing navigation, or poor mobile experiences. In this session, we’ll explore how to transform your WordPress site into a conversion powerhouse—where marketing meets seamless user experience. Some of the topics we will cover are: The Marketing & UX: Why traffic alone isn’t enough and how UX impacts conversions. Psychology of Conversions: How design, CTAs, and trust signals influence user behavior. WordPress Optimization: Essential speed, SEO, and performance tweaks to maximize ROI. A/B Testing & Personalization: Using data to refine landing pages, checkout flows, and lead-generation forms. Real-world examples: a few real-world examples of brands that improved conversions with simple but effective UX and performance optimizations.

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May 20, 2024 — Have you ever been captivated by a website’s stunning design and intuitive user experience, uttering a mesmerized “Wow!”? Or have you encountered a site that made you exclaim “Whuuuut?” and hastily click away? The difference between an exceptional and a lackluster website often lies in the nuances of website auditing and conversion optimization.

In this engaging session, we will explore the critical elements that can elevate or sink a website’s appeal. Focusing primarily on User Experience (UX), we’ll unravel the standards and measures that distinguish an impactful website from the mediocre. You will learn about the intricacies of UX, including design, performance, and security, and how these aspects intertwine to shape the overall user journey.

We’ll also get into real-time examples to illustrate how businesses can significantly enhance user experience and, consequently, transform casual browsers into loyal customers. Expect a lively and insightful discussion on improving websites with a keen eye on user behavior and strategies to boost conversions. Whether you’re a business owner, web developer, or digital enthusiast, this talk will equip you with practical insights to optimize your website for the better. Join us for a session filled with valuable takeaways, interactive discussions, and the opportunity to elevate your website from good to great—or save it from being downright ugly!

January 28, 2024 — If your website is slow, the user won’t give a second thought before leaving your site. A dissatisfied user is worse than not getting traffic at all!
Get ready for a deep dive into the world of WordPress optimization, where we’ll demystify the tech side of things, especially when it comes to meeting the demanding standards of Core Web Vitals and overall website performance.

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August 19, 2023 — Have you ever stumbled upon a website and you were just awestruck by the look and feel of the website? Perhaps all you said was “Wow!” and you couldn’t stop scrolling through the website. On the other hand, have you ever stumbled upon a website where your reaction was “Whuuuut?” and you didn’t wait another second to leave the website? There are certain measures that make your site amazing, flawless, average, or worse. But most businesses simply ignore the part of maintaining and continuously improving their website.

Let’s talk about website auditing. What are the measures that can make or break a website? While there are different standards of rating a website in terms of UX (user experience), design, performance, and security, this talk will mainly focus on UX, followed by some real time examples. We’ll look at how businesses can improve the user experience, and thus convert users into customers.

It will be a fun session about improving websites with regards to user experience, what kind of behavior you can expect from users, and what one can do to have better conversions.

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November 3, 2022 — Ever happened that, you stumbled upon to a website and you were just awestruck by the look and feel of the website and all you have said is wow and you can’t stop scrolling through the website. Or there may be the case, that you may have stumbled upon to a website and your reaction is ‘whuuuut’ and you don’t wait another second to leave the website. There are certains measures that make your site amazing, flawless, average or worse. Most businesses simply ignore the part of maintaining and continuously improving their website.
Let’s talk about website auditing. What are the measures that can make or break a website? There are different standards of rating a website in terms of UX, design, performance, security. This talk will put an emphasis on UX part mainly followed up by some real time examples and how businesses can improve the user experience and thus convert users into customers
It will be a fun session about improving websites with regards to user experience, What kind of behavior you would expect from users and what can they do to have better conversions.

Presentation Slides »

May 11, 2022 — Ever happened, that …

… you stumbled upon to a website and you were just awestruck by the look and feel of the website and all you have said is wow and you can’t stop scrolling through the website?

Or there may be the case, that …

… you may have stumbled upon to a website and your reaction is ‘whuuuut’ and you didn’t wait another second to leave the website. There are certains measures that makes your site amazing, flawless, average or worst. Most businesses simply ignore the part of maintaining and continuously improving their website.

Lets talk about website auditing. What are the measure that can make or break a website?

This talk shall put an emphasis on different standards of rating a website in terms of UX, design, performance, security which shall result in retained users on website and thus, more sales and turn around.

Presentation Slides »

October 8, 2021 — Let’s talk about speed! One of the major factors leading to online frustration is a slow website. Users do not want to wait – and if you’re not careful, this can make you lose traffic before your page has loaded! As we all know, a dissatisfied user is worse than not having users at all! A better user experience is the driver behind Google’s anticipated Core Web Vitals update, which focuses on loading, interactivity, and visual stability of a website. This talk mainly deals with how you can speed up your WordPress website and make it faster for users, thus improving their conversions, importantly before Core Web Vitals come into force. We’ll start by looking at website hosting, latency and DNS, and then discuss how you can optimize the performance of your WordPress website. Solutions will be for all sort of users, from beginner to advanced, and for different hosting scenarios. Further discussion will be about different performance optimization strategies like cutting down your queries, tweaking the code base, caching mechanism, use of cloud services, scaling up/forward and so on. All this together shall help a newbie or even someone who has their website slow and frustrating for users, faster and better optimized. Thus, saving their day and being ready for Google’s update in May 2021!

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January 14, 2020 — The workshop shall revolve around Elasticsearch, its importance in your WordPress website, why and when Elasticsearch should be preferred instead of WordPress default search. There will be discussion about setting up your own Elasticsearch instance and how to integrate it in your WordPress website. Further, workshop shall throw some light on getting “query” relevant content faster by unleashing the power of Elasticsearch.
Integration of Elasticsearch in various cases with WordPress APIs like WP_Query shall be discussed.