January 19, 2019 — Gain a better understanding of how to triangulate analytics data by using Google Analytics, a CRM, and analytics from social media. As a developer, you might play a role in supporting content marketing; understanding how these pieces fit together will strengthen your position when you need to provide your expertise to building or improving your company’s or client’s digital presence.

January 8, 2019 — (Video dark first 50 sec)

We all want to engage website visitors, bring them value and maybe even convert them into paying customers. I know I want to do all three! But if you don’t know who the people visiting your website are or what they really want, how can you do any of this? I want to give you some actionable tips and tools that will shed some light on who’s visiting your website and allow you to get the feedback you need to turn your site into something your visitors can’t get enough of 🙂

Takeaways:

Using Google Analytics to get visitor data
Using Hotjar to get visitor data
How to use that data to dictate your marketing strategy

Presentation Slides »

January 6, 2019 — I will talk about a study we did comparing mouse tracking to eye tracking showing that mouse tracking is not the best way to go to base design decisions on. Furthermore, I’ll talk a bit about new online analytics approaches as eye tracking and emotion tracking as well as heart rate tracking and how they can be used to actually test UX and not just usability.

December 22, 2018 — Learn how to transform Google Analytics data from vanity metrics to actionable insights. In this session, you’ll learn how to create a measurement plan to connect your goals to specific metrics. You’ll learn about useful tools to capture those metrics and how to build reports both in Google Analytics and Google Data Studio.

If you want to improve your content strategy, boost your email capture, increase ad revenue or drive e-commerce, you must be able to measure.

November 11, 2018 — ¿Estás analizando lo que pasa en tu sitio web? ¿Tomas decisiones en base a los resultados que obtienes?

En esta ponencia voy a ayudarte tanto a empezar como a replantearte toda la estrategia de analítica de tu sitio web con WordPress. Veremos cosas que no suelen mencionarse en los tutoriales online y que van mucho más allá de cómo se instala el código de seguimiento de Google Analytics.

Repasaremos algunos conceptos sencillos y profundizaremos en ellos para ver cómo pueden ayudarnos a potenciar nuestras páginas web identificando oportunidades de mejora.

Hablaremos de sesiones, conversiones o rebotes pero también de experiencia de usuario, plugins y casos de éxito.

Presentation Slides »

August 9, 2018 — Analityka – temat o którym dużo się słyszy, choć często bywają to jedynie ogólniki. Wykresy, tabelki i mnóstwo liczb – jak się w tym wszystkim odnaleźć? Dlaczego analityka to nie tylko Google Analytics? Jak zbudować strategię rozwoju swojej strony na podstawie danych? Odpowiedzi na te pytania i nie tylko usłyszymy podczas prezentacji Łukasza. Dowiemy się, jak pozyskać dane kluczowe dla rozwoju bloga czy dowolnego typu strony opartego na WordPressie.

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July 30, 2018 — How can you provide real-time analytics and other data to clients directly from their admin dashboard? We will show you how to customize the default WordPress dashboard appearance and use Google API for simplified statistics on client website performance. We will also discuss Facebook Graph API to include social media statistics. Stats can be sticky, we’ll teach you to simplify them for clients!

April 13, 2017 — Professione Blogger.

La mia ricetta per far crescere un blog verticale con WP: i plugin necessari, le caratteristiche dell’hosting, l’analisi del mercato, la redazione di un piano editoriale da urlo con SEO naturale.
Obiettivo: raggiungere la soglia di 100mila pv/mese per iniziare a monetizzare il blog.

Presentation Slides »

August 31, 2016 — Get the scoop on using Google Analytics for your WordPress website. If you’ve never used GA, if you look at your analytics reports but you don’t end up with actionable data, or if it’s been a while and you’d like to know about all the cool new reports, this is the session for you.

We’ll walk through the interface, but bring your questions, too.

How to install Google Analytics
How to set up properties and views
Moving from questions to answers
Major reports: Audience, Acquisition, Behavior, Conversions
Setting up custom dashboards
Identifying and configuring goals
Basic comfort with computers is all the background you need. Stay on for a more advanced session after this one if you like; attend this to be sure you’re ready for the more advanced session.

Presentation Slides »

August 15, 2016 — Web analytics tools gather data and attempt to turn it into information about human behaviour. If you don’t know how Google Analytics does this, you’ll never know how reliable the information is. This talk will expose you to the failings of web analytics tools and raise your level of consciousness so you can see beyond the numbers.