‘audience’ Videos

  • Greg Taylor: Know Your Audience and Grow

    WordCamp Riverside 2018Speaker: Greg Taylor

    September 15, 2019 — You can produce the best content, but if it is created and broadcasted to the wrong audience, it can fail miserably.

    The more you know your audience and speak to them with your content the better your chance to succeed.

  • Tyler Golberg: Getting in your audience’s shoes

    WordCamp Phoenix 2018Speaker: Tyler Golberg

    February 26, 2018 — Far too often we build website from our own perspective. Putting yourself in your audiences’ shoes is much easier said than done. We’ll take a look at how visitors view your website and how to turn their frustrations into success.

  • Tkeyah Lake: How To Be The G.O.A.T. At Social Media Campaigns

    WordCamp D.C. 2017Speaker: Tkeyah Lake

    October 31, 2017 — Be the Greatest of All Time when it comes to social media. Learn how to create social media campaigns that will engage your audience and learn how to measure your success.

  • Tracy Apps: You Are Not Your Audience – How To Create User Centered Design.

    WordCamp Chicago 2017Speaker: Tracy Apps

    August 29, 2017 — Tracy (or @tapps) is a Visual/UX Designer for Cornershop Creative and loves solving problems creatively. Her overlap of skills in design, user experience, strategy, front-end development, photography, video, and traditional art help her not only think outside the box, but to stay miles away from the box altogether! With over 20 years of web development experience, and over 15 years of client work under her belt, Tracy approaches design very strategically, thinking from all angles to ensure a consistent and effective creative solution… not just something that “looks pretty.” She also could probably deadlift you.

    Presentation Slides »

  • Alison Knott: Engage Your Audience Now – Purposeful Content Design For Beginners

    WordCamp Montreal 2016Speaker: Alison Knott

    December 16, 2016 — Let’s talk about design in a different way: is the purpose of your site clear to those who visit it? How does their experience differ when they visit on a small phone versus a laptop? Is it clear how you want people to engage with your content, or do you assume they know what to do? In this presentation, designer Alison Knott will help you evaluate your site’s purpose from a design and usability perspective. If you have trouble getting readers to engage with your content, or want to be more objective with the look of your site, this talk is for you!

  • Dawn Pedersen: Using a Content-First Design Process

    WordCamp Sacramento 2016Speaker: Dawn Pedersen

    December 1, 2016 — Sure, you could do a lot of guesswork at the beginning of a website design project. Let’s build a template and throw in some placeholders, and see what becomes of it! Only to discover when the text and media come rolling in from your content creators that half the template needs to be rebuilt, and the menu structure you had in mind was way off-base.

    This happens a lot, costing everyone involved valuable time and energy — especially you. Learn how to put content first in the sequence of design steps.

    This talk will cover:

    Defining your audience and goals
    How to convince your client to provide content in a timely fashion
    Understanding, organizing, and prioritizing content
    Brainstorming ideas for optimal site and page structure

    Presentation Slides »

  • Lana Burgess: Why And How To Put Your Audience At The Heart Of Your WordPress Site’s Content

    WordCamp Brighton 2016Speaker: Lana Burgess

    August 15, 2016 — Whether you’re using WordPress as a blogger, a brand or a social enterprise, placing your audience at the heart of the content you publish can make the experience more rewarding.

    This talk explores why audience-led content performs better and gives you practical advice on how to create content that builds a relationship with your community of users.

    It covers:

    The principle of attracting, engaging and converting your audience by meetings needs
    Implications of Google’s Hummingbird and RankBrain updates and Google’s Search Quality Guidelines
    Understanding audience needs: how to mind-map intentions and tools to use to research search trends
    Understanding user journeys: analysing trigger events and the decision-cycle
    Tailoring content to mind-sets: how to use psychographic framing
    Testing and refining: tools and metrics to use to analyse WordPress content performance and make improvements to increase engagement

  • Todd Dow: How to Find Your 1,000 True Fans

    WordCamp Hamilton 2016Speaker: Todd Dow

    June 25, 2016 — In 2008, Kevin Kelly argued that creators (authors, musicians, artists, photographers, etc.) can make a living if they have “1,000 True Fans”. A creator blog is key to building such a community. In this fast-paced session, Todd will walk the audience through the critical WordPress-related pieces required to build and maintain a dedicated, engaged and responsive audience.

  • Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    WordCamp Toronto 2015Speaker: Brian Rotsztein

    January 16, 2016 — Writing blog posts without a clear direction is typically a waste of time for bloggers and businesses that are trying to grow their audience. If you aren’t sure how to reach your ideal audience and need actionable tips to gain traction, this is the session for you.

    You may already be engaged in content marketing without even knowing it. It’s a great way to increase readership, brand awareness, search engine visibility, social media networking opportunities, and sales. During this session, the concept of content marketing will be explained and attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience.

    Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be touched on. Relevant plugins and other online tools will be highlighted.

    Learning Outcomes

    – Follow clear steps to better content marketing.
    – Implement actionable content marketing ideas.
    – Find ideal content opportunities.
    – Practice smart content marketing.

    Presentation Slides »

  • Sherryl Wilson: BBB ~ Beyond Basic Blogging

    WordCamp Dayton 2015Speaker: Sherryl Wilson

    July 14, 2015 — Okay, so you have a blog set up.. now what?
    What are the guidelines for Google?
    How to get your readers to sign up.
    What are dofollow links?
    Ad what? Using Adsense and other sources to monetize your site.
    Depending on the audience, either start with the basic setup and plugins needed to run a blog on your site or take things to a higher level with affiliate links, ads and sponsored posts.

    Presentation Slides »