Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

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Published

January 16, 2016

Writing blog posts without a clear direction is typically a waste of time for bloggers and businesses that are trying to grow their audience. If you aren’t sure how to reach your ideal audience and need actionable tips to gain traction, this is the session for you.

You may already be engaged in content marketing without even knowing it. It’s a great way to increase readership, brand awareness, search engine visibility, social media networking opportunities, and sales. During this session, the concept of content marketing will be explained and attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience.

Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be touched on. Relevant plugins and other online tools will be highlighted.

Learning Outcomes

– Follow clear steps to better content marketing.
– Implement actionable content marketing ideas.
– Find ideal content opportunities.
– Practice smart content marketing.

Presentation Slides »

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Event

WordCamp Toronto 2015 37

Speakers

Brian Rotsztein 15

Tags

audience 11
content 167
Content Marketing 54
Growth 19
marketing 152

Language

English 7686

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