August 15, 2016
Whether you’re using WordPress as a blogger, a brand or a social enterprise, placing your audience at the heart of the content you publish can make the experience more rewarding.
This talk explores why audience-led content performs better and gives you practical advice on how to create content that builds a relationship with your community of users.
The principle of attracting, engaging and converting your audience by meetings needs
Implications of Google’s Hummingbird and RankBrain updates and Google’s Search Quality Guidelines
Understanding audience needs: how to mind-map intentions and tools to use to research search trends
Understanding user journeys: analysing trigger events and the decision-cycle
Tailoring content to mind-sets: how to use psychographic framing
Testing and refining: tools and metrics to use to analyse WordPress content performance and make improvements to increase engagement