August 11, 2019 — Building an agency is tough. But, it’s even harder when you’re doing it the wrong way. Just like anything in life, there’s a right way and a wrong way to do build an agency. This session will talk about how to move from the do-it-all yourself, stressful life of a freelancer, to building an agency that can easily generate multiple 6-figures and above.

April 23, 2019 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC.

And with the (r)evolution brought forth by Internet and Social Media, today we are all brands‚ and as such, we all need to be aware of how a brand is best managed.

This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one.

The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.

February 13, 2019 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today we are all brands and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one.

December 11, 2018

July 13, 2018 — Branding advice for corporations and startups doesn’t work for service-oriented businesses, such as freelancers and agencies. Human centered branding excels where corporate and personal branding both fall short. In this talk, you’ll get practical tips on how to grow a relationship-focused business with an authentic brand that you not only put on during the working hours, but are able to live by 24/7.

Presentation Slides »

May 6, 2018 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today „we are all brands“ and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.

December 20, 2017 — Branding advice for corporations and startups doesn’t work for service-oriented businesses, such as freelancers and agencies. Human-centered branding excels where corporate and personal branding both fall short. In this talk, you’ll get practical tips on how to grow a relationship-focused business with an authentic brand that you not only put on during the working hours, but are able to live by 24/7.

October 24, 2017 — If your marketing isn’t working, it might be because you haven’t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. We’ll also cover ways to develop messaging for your business.

This session will be a condensed version of the work we do with all new clients to prepare their business for effective marketing. This will be easy to understand and practical.

Intended Audience: This session will help small business owners and leaders to improve their business with better branding.

Presentation Slides »

October 8, 2017 — Branding your business lies in large part on how well you’re able to convey why you do what you do, and to put it into a narrative that your perfect customer understands. This is a simple framework based on the Hollywood blockbuster model.

August 31, 2017 — Podcasting is a steadily growing medium and a perfect means to build a following around your service, product, or idea. In this session you will learn how to use a branded podcast to build authority in an industry, gain access to new communities and people, and learn more about your target audience.