‘branding’ Videos

  • Michael R. Hunter: How to Build An Agency - From Freelancer to Business Owner

    Michael R. Hunter: How to Build An Agency – From Freelancer to Business Owner

    WordCamp Vancouver 2018Speaker: Michael R. Hunter

    August 11, 2019 — Building an agency is tough. But, it’s even harder when you’re doing it the wrong way. Just like anything in life, there’s a right way and a wrong way to do build an agency. This session will talk about how to move from the do-it-all yourself, stressful life of a freelancer, to building an agency that can easily generate multiple 6-figures and above.

  • Raffaella Isidori: How branding has evolved over the last 50,000 years

    Raffaella Isidori: How branding has evolved over the last 50,000 years

    WordCamp Belfast 2018Speaker: Raffaella Isidori

    April 23, 2019 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC.

    And with the (r)evolution brought forth by Internet and Social Media, today we are all brands‚ and as such, we all need to be aware of how a brand is best managed.

    This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one.

    The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.

  • Raffaella Isidori: From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50.000 years

    Raffaella Isidori: From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50.000 years

    WordCamp Brighton 2018Speaker: Raffaella Isidori

    February 13, 2019 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today we are all brands and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one.

  • Ignacio Jaén: Cómo crear una marca que enamore a mi cliente
  • Nela Dunato: The Human-Centered Brand

    Nela Dunato: The Human-Centered Brand

    WordCamp Europe 2018Speaker: Nela Dunato

    July 13, 2018 — Branding advice for corporations and startups doesn’t work for service-oriented businesses, such as freelancers and agencies. Human centered branding excels where corporate and personal branding both fall short. In this talk, you’ll get practical tips on how to grow a relationship-focused business with an authentic brand that you not only put on during the working hours, but are able to live by 24/7.

    Presentation Slides »

  • Raffaella Isidori: From „it’s mine“ to „it’s me“: how the concept of branding has evolved over the last 50.000 years

    Raffaella Isidori: From „it’s mine“ to „it’s me“: how the concept of branding has evolved over the last 50.000 years

    WordCamp Retreat Soltau 2018Speaker: Raffaella Isidori

    May 6, 2018 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today „we are all brands“ and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.

  • Nela Dunato: The Human-Centered Brand

    Nela Dunato: The Human-Centered Brand

    WordCamp Zagreb 2017Speaker: Nela Dunato

    December 20, 2017 — Branding advice for corporations and startups doesn’t work for service-oriented businesses, such as freelancers and agencies. Human-centered branding excels where corporate and personal branding both fall short. In this talk, you’ll get practical tips on how to grow a relationship-focused business with an authentic brand that you not only put on during the working hours, but are able to live by 24/7.

  • John Centofanti: Brand Positioning

    John Centofanti: Brand Positioning

    WordCamp Toronto 2017Speaker: John Centofanti

    October 24, 2017 — If your marketing isn’t working, it might be because you haven’t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. We’ll also cover ways to develop messaging for your business.

    This session will be a condensed version of the work we do with all new clients to prepare their business for effective marketing. This will be easy to understand and practical.

    Intended Audience: This session will help small business owners and leaders to improve their business with better branding.

    Presentation Slides »

  • Pamela Herrmann: Creating & Telling Your Brand Story

    Pamela Herrmann: Creating & Telling Your Brand Story

    WordCamp Denver 2017Speaker: Pamela Herrmann

    October 8, 2017 — Branding your business lies in large part on how well you’re able to convey why you do what you do, and to put it into a narrative that your perfect customer understands. This is a simple framework based on the Hollywood blockbuster model.

  • Jeff Large: Using Branded Podcasts to Grow Your Business and Increase Your Bottom-line

    Jeff Large: Using Branded Podcasts to Grow Your Business and Increase Your Bottom-line

    WordCamp Chicago 2017Speaker: Jeff Large

    August 31, 2017 — Podcasting is a steadily growing medium and a perfect means to build a following around your service, product, or idea. In this session you will learn how to use a branded podcast to build authority in an industry, gain access to new communities and people, and learn more about your target audience.