October 20, 2020 — WordPress helps in changing and empowering the way we engage, interact, and inspire others. Content needs to be communicated with authentic voices that have authority on digital platforms and beyond. If you are going to share your voice, where do you start? How should you think about the way your content influences other people? And how do you find your authentic voice?
May 28, 2020 — It doesn’t matter if you’ve been in business for 5 days, 5 years or 15 years, how you present your business online matters. From your website, to your email to your social media, there are certain areas that you can’t neglect. Show prospective clients and referral partners that you’re professional and you take your business seriously – You Mean Business!
Best Practices to create and maintain your online identity
Where you should spend your money and where you can save money with your business’s online identity
Tips to help others easily find your business online
Tips on what you’re doing that are hurting your business, so STOP it!
March 7, 2020 — Do your customers and your prospects have an accurate image of your company values and strengths? Branding is not your business name, logo, or color scheme. Rather, your brand is how others perceive your business.
This talk will help you build a successful brand image for your company. We’ll explore brand consistency beyond just the logo and colors, and help you take control over how your customers view your brand. When your current and potential customers have a clear grasp of your brand, they will in turn become brand advocates for your business.
December 24, 2019 — I’d love to share on brand building and the importance of understanding how, and why, to approach branding for any business. I think it is super valuable for business owners (and freelancers) to have a holistic understanding of what branding really is, what it encompasses, why they should pay credence to it, and how they can go about doing that.
If I was to outline the talk with a blurb it would be something like this:
“When we think of branding we almost always immediately think of the visual representation of a brand. The logo, the typography, the stationery. Obviously, the visual representation is a major part of it but a brand is so much more than what can be seen. It is essential to understand the importance and power of what branding does for a business and why you should care about yours a lot more than you probably do.
No matter what sector you’re in or what audience you are trying to reach, your branding matters. And not just a little bit.
In this presentation, you’ll find out what branding is and why it impacts everything you do in business.”
December 19, 2019 — While WordPress makes it easy to build just about anything, the content you eventually place on that site will determine it’s effectiveness. This talk will explain the basics of UX website design as it relates to WordPress, with an emphasis on the impact of branded content. It will also suggest ways to easily incorporate UX design and branding into the sites you build.
In addition to these topics, I’ll also share some WordPress-compatible tools that help improve a site’s UX, overview the relationship between user experience and SEO, and provide a takeaway that designers can use to help create branded, UX-friendly content for their sites.
October 9, 2019 — On me demande souvent à quoi ressemble ma journée, comment j’ai fait pour être travailleur autonome, ensuite comment j’ai commencé à engager des employés avec aucun bagage de gestion de commerce ou de ventes et avec un “simple” DEP. Dans cette conférence, je présenterai les différentes étapes de mon parcours pour me lancer à mon compte, développer une clientèle fidèle et trippante, comment j’ai augmenter les revenus de l’entreprise en passant par mes bons coups et mes échecs. Je parlerai en plus de ma partie préférée de ma business, le branding et tout mon processus (vente, recherches, moodboard, conception, pitch).
Mes conférences sont toujours soupoudrée par du développement personnel. Si on ne se connaît pas, si on est pas alignés avec nos valeurs, c’est difficile d’avancer dans la bonne direction et de voir clair.
August 11, 2019 — Building an agency is tough. But, it’s even harder when you’re doing it the wrong way. Just like anything in life, there’s a right way and a wrong way to do build an agency. This session will talk about how to move from the do-it-all yourself, stressful life of a freelancer, to building an agency that can easily generate multiple 6-figures and above.
April 23, 2019 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC.
And with the (r)evolution brought forth by Internet and Social Media, today we are all brands‚ and as such, we all need to be aware of how a brand is best managed.
This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one.
The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.