‘branding’ Videos

  • Najomie Cournoyer: Comment je me suis lancée & mon processus de branding

    Najomie Cournoyer: Comment je me suis lancée & mon processus de branding

    WordCamp Montreal 2019Speaker: Najomie Cournoyer

    October 9, 2019 — On me demande souvent à quoi ressemble ma journée, comment j’ai fait pour être travailleur autonome, ensuite comment j’ai commencé à engager des employés avec aucun bagage de gestion de commerce ou de ventes et avec un “simple” DEP. Dans cette conférence, je présenterai les différentes étapes de mon parcours pour me lancer à mon compte, développer une clientèle fidèle et trippante, comment j’ai augmenter les revenus de l’entreprise en passant par mes bons coups et mes échecs. Je parlerai en plus de ma partie préférée de ma business, le branding et tout mon processus (vente, recherches, moodboard, conception, pitch).

    Mes conférences sont toujours soupoudrée par du développement personnel. Si on ne se connaît pas, si on est pas alignés avec nos valeurs, c’est difficile d’avancer dans la bonne direction et de voir clair.

  • Laura Coronado: Who Are You? Using Voice and Tone to Support Your Brand’s Message
  • Michael R. Hunter: How to Build An Agency - From Freelancer to Business Owner

    Michael R. Hunter: How to Build An Agency – From Freelancer to Business Owner

    WordCamp Vancouver 2018Speaker: Michael R. Hunter

    August 11, 2019 — Building an agency is tough. But, it’s even harder when you’re doing it the wrong way. Just like anything in life, there’s a right way and a wrong way to do build an agency. This session will talk about how to move from the do-it-all yourself, stressful life of a freelancer, to building an agency that can easily generate multiple 6-figures and above.

  • Raffaella Isidori: How branding has evolved over the last 50,000 years

    Raffaella Isidori: How branding has evolved over the last 50,000 years

    WordCamp Belfast 2018Speaker: Raffaella Isidori

    April 23, 2019 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC.

    And with the (r)evolution brought forth by Internet and Social Media, today we are all brands‚ and as such, we all need to be aware of how a brand is best managed.

    This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one.

    The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.

  • Raffaella Isidori: From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50.000 years

    Raffaella Isidori: From “it’s mine” to “it’s me”: how the concept of branding has evolved over the last 50.000 years

    WordCamp Brighton 2018Speaker: Raffaella Isidori

    February 13, 2019 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today we are all brands and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one.

  • Ignacio Jaén: Cómo crear una marca que enamore a mi cliente
  • Nela Dunato: The Human-Centered Brand

    Nela Dunato: The Human-Centered Brand

    WordCamp Europe 2018Speaker: Nela Dunato

    July 13, 2018 — Branding advice for corporations and startups doesn’t work for service-oriented businesses, such as freelancers and agencies. Human centered branding excels where corporate and personal branding both fall short. In this talk, you’ll get practical tips on how to grow a relationship-focused business with an authentic brand that you not only put on during the working hours, but are able to live by 24/7.

    Presentation Slides »

  • Raffaella Isidori: From „it’s mine“ to „it’s me“: how the concept of branding has evolved over the last 50.000 years

    Raffaella Isidori: From „it’s mine“ to „it’s me“: how the concept of branding has evolved over the last 50.000 years

    WordCamp Retreat Soltau 2018Speaker: Raffaella Isidori

    May 6, 2018 — The practice of branding can be traced back to 50.000 years ago. The concept of marketing branding to 4000 BC. And with the (r)evolution brought forth by Internet and Social Media, today „we are all brands“ and as such, we all need to be aware of how a brand is best managed. This talk is a primer on the origin and the evolution of the concept of branding, so to better understand and care for our brand(s), regardless of their being a company, a product or a personal one. The talk will highlight key aspects of quality branding, and serve as a theoretical introduction for the workshop where I will teach the basics for building, tending and grooming a brand.

  • Nela Dunato: The Human-Centered Brand

    Nela Dunato: The Human-Centered Brand

    WordCamp Zagreb 2017Speaker: Nela Dunato

    December 20, 2017 — Branding advice for corporations and startups doesn’t work for service-oriented businesses, such as freelancers and agencies. Human-centered branding excels where corporate and personal branding both fall short. In this talk, you’ll get practical tips on how to grow a relationship-focused business with an authentic brand that you not only put on during the working hours, but are able to live by 24/7.

  • John Centofanti: Brand Positioning

    John Centofanti: Brand Positioning

    WordCamp Toronto 2017Speaker: John Centofanti

    October 24, 2017 — If your marketing isn’t working, it might be because you haven’t properly branded your business. This session will cover how to develop your own brand, how to position it in the marketplace and attract the right clients. We’ll also cover ways to develop messaging for your business.

    This session will be a condensed version of the work we do with all new clients to prepare their business for effective marketing. This will be easy to understand and practical.

    Intended Audience: This session will help small business owners and leaders to improve their business with better branding.

    Presentation Slides »