October 8, 2017 — Branding your business lies in large part on how well you’re able to convey why you do what you do, and to put it into a narrative that your perfect customer understands. This is a simple framework based on the Hollywood blockbuster model.
August 31, 2017 — Podcasting is a steadily growing medium and a perfect means to build a following around your service, product, or idea. In this session you will learn how to use a branded podcast to build authority in an industry, gain access to new communities and people, and learn more about your target audience.
July 5, 2017 — The process of building an effective website starts long before you even touch a WordPress installation. The simple truth is that your audience will construct a story about your business or organization. If you want that story to match the vision you have for it, you’ll need to put some thought into how to talk about yourself to your users. In other words, you must consider your brand. Whether you’re doing it yourself, or hiring professionals, this talk will give you guidance on designing an authentic, intentional, brand that attracts ideal customers, and translates well both on and off-line. We’ll talk about what should inform your brand choices, and how to effectively communicate to your audience with your site’s design, content, and functionality. We’ll also discuss ideas for how you can go about infusing your brand into offline interactions for a consistent user experience.
May 17, 2017 — The success of small- and medium-sized technology consulting businesses is heavily dependent on how the front-line consultants are perceived by potential clients. This personal/professional branding relies on communicating several key factors such as Expertise, Ethics, Effectiveness, and Efficiency. In this presentation, my goal is to move your personal brand, as well as your organizational brand, to where it needs to be to not only attract the right clientele or employers, venture capitalists, etc., but also to allow you to command the type and amount of compensation that will allow you to meet your various goals. We’ll discuss the What, the Why, and the all-important How to make sure that the right people understand your expertise in the right way.
December 16, 2016 — Learn how to customize the look of your website with nothing more than your brand identity. I’ll show you how to integrate all the elements of your branding (logo, favicon, colors, fonts, typography, design elements, etc.) in WordPress to create a custom-looking site without having to know a lot of code. Using a child theme, some custom CSS and a few tried-and-true plugins, you’ll have a custom-looking website in no time!
December 12, 2016 — Un’immagine consistente del proprio brand oggi è diventata fondamentale, per il freelance così come per l’impresa. I partecipanti a questo talk impareranno che cos’è il personal branding, per poterlo applicare al loro sito o ai siti che realizzano per i propri clienti. Dopo una panoramica sul significato di branding e sull’importanza dell’immagine coordinata, vedremo strumenti e consigli pratici su come renderla al meglio. Comprenderemo inoltre perché il personal branding è fondamentale per l’acquisizione di un numero maggiore di clienti.
November 20, 2016 — Learn how to customize the look of your website with nothing more than your brand identity. I’ll show you how to integrate all the elements of your branding (logo, favicon, colors, fonts, typography, design elements, etc.) in WordPress to create a custom-looking site without having to know a lot of code. Using a child theme, some custom CSS and a few tried-and-true plugins, you’ll have a custom-looking website in no time!
April 9, 2016 — Branding is not what you think it is. In this talk you’ll discover why having an underlying brand personality is essential for standing out in your market and attracting your ideal clients.
We’ll look at why you want an underlying brand personality, what that is, some examples, and then do an in depth look at one specific brand personality.
This session is geared to freelancers who want to improve their business and / or be able to help improve their clients’ businesses.
August 25, 2015 — If you’ve ever wondered, “what is a brand?” or “how can I use branding signals to my advantage?” or “how does branding apply to my business/ blog/ site?” then this would be a good session for you. Establishing a simple, different, and relevant meaning for your brand with the power to inspire effective branding signals – like your WordPress site – makes for brand success. Learn 5 key branding strategies, and walk away with actionable tips to improve your brand presence.