July 28, 2016 — FOCUS is a 5 step marketing approach to an actionable and creative marketing program. A program that is tailored in syle and content for each business. I’ll share information and examples on each of the 5 FOCUS steps and share examples from business and non-profit organizations. Many businesses are “reluctant marketers.” This approach presents marketing tools in 5 easy, fun, and actionable steps.

Take aways:

– Learn a fun, effective and actionable marketing approach.
– Discover creative marketing and public relations tools to consider for your business.
– How to conduct a quick and effective audit on your current marketing program.

Presentation Slides »

November 13, 2015 — Nel talk verrà spiegato il caso studio di Minimable, un tema WordPress che in circa 2 anni ha generato oltre $60.000, senza passare per marketplace come Themeforest. Verranno spiegate le strategie utilizzate e degli spunti per creare un tema WordPress destinato alla vendita.

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September 22, 2015 — This presentation is geared towards individuals looking to start or grow a WordPress design/development company. Topics covered will include:

When and how to hire help
Tools and services that help automate and streamline
Project Management
Time Tracking
How to identify what makes your company unique in a sea of competitors

Takeaways

Should you become an employee, a freelancer, or a business owner?
What tools are vital to the success of the business operations?
Mistakes and mishaps that you should try to avoid

Presentation Slides »

March 30, 2015 — The beauty of WordPress is in its strength of community, resources and effectiveness. But without a plan in place, our projects can slow down and stall under the weight of all those possibilities. Learn how to jumpstart your process by NOT starting from zero each time. You’ll learn about the power of frameworks, child themes, templates, design inspiration, preferred plugins, integration services and quality research to build a custom workflow that speeds up design and development. It makes for happy clients – and a happy you!

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March 20, 2015 — What’s worse than a 9-5 office job? Hardly anything, right? But feeling isolated, unmotivated, and distracted as a person who works remotely isn’t much better. In this session, I’ll share my story about working remotely, first as a CPA consultant and now as a full-time blogger. Plus, we’ll talk about the three things I do every morning before 10am that keep me motivated, productive and energized throughout the day. Hint: only one of them is a drug.

November 19, 2014 — How can we develop creative and imaginative solutions to business problems? How can I do that if I’m a freelancer and work alone? How can I generate ideas in a team environment?
More than a theoretical and subjective talk, Hugo Fernandes provides a close collaborative session where participants perform creative exercises and learn about tools and mental processes to use in the search of best ideas.

October 21, 2014 — WordPress is an easy way to get started building your minimum viable product. We’re going to discuss a few examples and ideas of using WordPress to quickly create a new project. We’ll then cover a few ways that you could get started, even with little to no PHP knowledge.

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October 18, 2014 — To successfully market your product or service, you have to follow all of the rules, right? Be active on social media, publish regular updates on the blog, make your site look like bigger brands, and so forth? It’s becoming evident that the widely-accepted rules we’ve internalized are nothing more than suggestions made by companies that might have succeeded in spite of their tactics rather than because of them. In this talk, we’ll discuss how to build loyalty and trust into your marketing strategy by harnessing your best strength: who you are and what you do.

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October 8, 2014 — You’ve built a stunning WordPress powered theme and installed the site for a client. The code is top notch, the design is pixel perfect and you’re just about to hand it over to the client, but what now? How will the client use the site? Is your theme in a strong enough shape to allow clients to update the content on the fly? Do they know what to do? Learn from a panel of local Calgary Developers on the tips and tricks of handing over a web site to a client. Everything from how to create tutorials to what plug-ins to improve the end user experience will be answered in this panel.

February 26, 2014 — Interested to learn what it took to cross the road between being a plugin developer to running a globally successful business using WordPress as an app platform, and all that from a country that only got PayPal this year? Learn about the difficulties, hard lessons learned, creativity, and the joys of success.