November 26, 2020 — In February 2020, I was laid off from my job after almost two years. I started looking for a new job, but a couple of weeks later, we were in a global pandemic. Job postings started drying up, and hiring came to a halt.

The next logical thing to do is open my own business, right? In this talk, I’ll discuss all the motions and emotions that I went through from never wanting to have my own company to starting up my own web development business during a pandemic. We’ll look at some of the things I did right, what I did wrong, what (and who) helped and what you need to consider before you do it yourself.

This talk is designed for small business owners and is for all skill levels.

September 28, 2020 — Aprende con Ana Cirujano (España) cómo entender las necesidades de tu cliente, obtener la información más relevante, y realizar las preguntas estrella que te servirán para analizar, presupuestar y tomar las mejores decisiones en el proceso de diseño de un sitio web.

September 28, 2020 — Nuestro ponente, Nico Ciana (Argentina), nos explicará la metodología para atraer nuevos clientes aplicando los embudos de venta para escalar tu negocio.

September 28, 2020 — En esta charla nuestro ponente, Leandro Gómez (Uruguay), nos enseñará cómo desarrollar una estrategia de fijación de precios y calcular tus costos para que tu negocio o emprendimiento sea rentable. Conoce las variables que influyen en el costo final de un proyecto con ejemplos prácticos y sencillos.

September 1, 2020

June 21, 2020 — As business owners, we have big goals and dreams. To build a team, to launch a new product, to craft a business that works for us vs us being a slave to it. Yet with all the noise of daily to-dos, the distraction of shiny objects, and the world telling us what we “should” be doing vs what we want to be doing it’s no wonder we stay stuck.
In this talk, Jocelyn will explore the habitual patterns that keep us stuck and self-sabotaging our success. You will learn how to determine what you really want in your business, how to chart a course to get there, how to stay laser-focussed, and, ultimately, create a business you love.

June 16, 2020 — Everyone is going digital, but sales don’t happen automatically. This talk shares the strategies and changes that you can implement to gain visibility, reach, and sales.

June 4, 2020 — What content and functionality gets the most use? What WordPress tools can help you add that content and functionality to your business online?
You’ll learn six things you can do immediately to better tell your business’s or organization’s story and share it online in ways using WordPress that attracts the customers you want to reach.
See and hear about the topics and formats that people want to find on your website – and which WordPress functionality and plugins to use to put your message in their hands. Examples will include tools for:
o Researching and writing topics efficiently
o Managing workflow and coordinating the work of internal and external contributors
o Setting up content to be found in search
o Social sharing
o Add powerful images to your content
o How to help customers contact you

May 30, 2020 — From high-level concepts like the development of systems and processes to detailed examples of how to harness the power of forms and Zapier to save hours of tedious work. You will leave this talk will inspire you to look at every task in your business and ask … can this be automated?

Presentation Slides »

May 30, 2020 — Are you working hard trying to grow your agency / freelance business but things just aren’t gaining momentum? Let’s look at seven steps to sustainability that I’ve learned in my time as the co-founder and CEO of a WordPress shop. We grew from our couches to a full crew to acquisition in just five short years. I’ll share these key concepts with you in hopes of helping you drive sales, improve process, and increase your margins. If you’re a project away from dusting off your resume to get a “real job” – attend this workshop to see if you can make impactful changes to keep your entrepreneurial dream alive!