December 26, 2019 — Que ce soit en communication, en web, en affaire, nous avons tous un but commun : réaliser notre objectif. La finalité peut diverger en fonction de nos responsabilités: augmenter la notoriété de sa marque en marketing, motiver son équipe pour augmenter son chiffre d’affaire de X %, créer un site web qui va aller au-delà des attentes de son client. Mais des obstacles peuvent parfois se dresser sur la route et les franchir n’est pas toujours facile ou réalisable. Et si la clé du succès c’était la manière dont on réagit face à l’échec ? Et si, pour arriver au sommet, nous devions remettre en question notre comportement face aux erreurs de parcours ? Et si nous avions besoin de la critique pour nous améliorer constamment ? Laurie donnera, de par son expérience d’ancienne athlète de haut niveau et son expertise en marketing à l’internationale, des pistes de réflexion sur comment les difficultés doivent finalement être utilisées comme un levier pour votre carrière et vos projets afin d’aller continuellement de l’avant.
December 26, 2019 — This talk will discuss what leads to burnout in a small business, as well as the steps you should take to avoid burnout. If you’ve already reached the stage of being burnt out, Sue will discuss what to do and how to get re-energized about your business.
December 9, 2019 — Tante persone vogliono essere freelance, ma per qualche ragione non osano fare i passi necessari per realizzare il loro sogno.
Li capisco perfettamente: anch’io ho provato paure e incertezze.
Dopo due tentativi falliti come freelance ho provato di nuovo e ci sono riuscito.
Con questo talk voglio condividere quali sono i 10 passi che ho seguito per diventare uno sviluppatore freelance con WordPress.
Non è una formula magica, ma assieme ad impegno e dedizione, questo talk ti può dare qualche idea per riuscire nella ricerca del lavoro che desideri.
November 8, 2019 — Every superhero has an origin story that is unique and distinguishes them from mere mortals and even other superheroes. As a freelancer and/or a small agency, you too have an origin story that shapes and defines your business, and is different from any other.
In this presentation you will learn how to make your origin story a compelling sales tool and use it to position and grow your WordPress business.
October 17, 2019 — Now that WordPress is maturing and the ecosystem is thriving, it may seem overwhelming to start a new business. But you can do it.
September 16, 2019 — “We all know that sometimes the game can be stacked against us. But sometimes we have to play whether we want to or not. Taxes, 9/11, regulations, these are games we have to play.
But what about the game of business? How can you win when the odds are stacked against you?
Let former Army Ranger and startup veteran Pete Parker tell you about he time they were in a war game in Germany, behind enemy lines, with only the stuff they could carry on their back, surrounded by 40,000 enemy soldiers, while forced to hide in the woods, and outnumbered 100 to 1.
In 4 days they found and captured the enemy headquarters, and the two Commanding Generals.
How did they win a game so stacked against them?
And how you can do the same in your business – because in business you are outnumbered a heck of a lot more than 100 to 1.
You can work harder (until you collapse), or you can Change the Game.
We all hear about game changers – but what are they really, and how DO we change a game?
Technology alone isn’t enough. People have wants and needs – understanding these needs drive every successful game changer.
The Game Changer itself may be technological, but Game Changers always come down to a better way serving peoples needs.
Come learn how to change the game of business – and life.”
September 16, 2019 — How to attract and close good deals while avoiding the crappy ones…
September 15, 2019 — Starting a software company and building it from the ground up is an appealing option for many. It can be rewarding, but it also comes wrought with many challenges. In this presentation, I will talk about the how we built ServerPress from a concept to the challenges, pitfalls, and successes we’ve experienced along the way.
I’ll cover the ways in which your roadmap evolves as you go from a company of zero customers to a company of over 60,000. Most importantly, I’ll give you a chance to learn from our mistakes when building your own software company.
September 15, 2019 — The presentation will explain when and how to create & grow your team to scale your business.
Questions to ask yourself before posting the job opportunity, questions to ask applicants, contracts to have in place, how to pay them, how to manage projects and how to keep them loving their work, loving you and most of all loyal and raving contractors/employees.
I’m not an HR pro, accounting pro or legal pro, I’m a fellow WP pro and have built an amazing team of contractors who love me, our work together and due to their raving about me, I have been asked by others how I’ve built my team and how they can do it too. I’d love to share my process and help others grow their team and scale their business as I have.
August 26, 2019 — Running a business with a WordPress site is relatively easy. Tens of thousands of plugins out there do help a lot, but sometimes it’s hard to find a perfectly tailored solution. Often, you do end up developing custom code for your site. Consider putting a bit extra effort and convert that custom solution into a sellable product. That can not only cover the cost of initial development and maintenance but also present another revenue stream.