December 28, 2016 — Why innovation is important for business and marketing?
It’s better to be first than it is to be better. It’s much easier to get into the mind first than to try to penetrate an existing market.
If you can’t be first in a category, set up a new category you can be first in.
Story of ManageWP and other products that created their own markets.
December 15, 2016 — Expand your role and grow your business within the world of Word Press. In this session, you’ll learn to:
– Triple your average sale
– Sell services that you’re not currently offering – while focusing on what you do best
– Have a higher level of perceived authority with your clients
– Garner “guru” status
– Become a full-service agency (if you want to)
… All by making one simple change to the conversation!
Want to be bigger?
Want to see more for your role?
Want to learn to control and evolve the conversation with your clients?
Steve Bennett and Kevin Skarritt will walk you through the process of how leading with brand strategy can take your business to dizzying new heights.
December 8, 2016 — У своєму виступі Орест розповідає як кожна особа, що має певне захоплення, спеціальність чи унікальні знання, може перетворити це у бізнес за допомогою ведення тематичного блогу, адже сам Орест власне так і починав свого часу. Зрештою запуск профільного блогу він вважає одним із найкращих перших кроків до збільшення продаж все існуючого бізнесу чи монетизації особистих чи професійних якостей окремих осіб.
December 3, 2016 — This is slightly different talk than most of WordCamp talks, but I believe it’s equally important.
With WordPress scene becoming more and more competitive, the stress factor on WordPress professionals is higher than ever. At the same time we need to take care of our families and friends which is equally important. The pressure mounts up and it often leads to emotional and physical problems. I’ve experienced it first hand and after several months of dealing with a burnout I started being very proactive about it.
In this talk I would like to share my experiences related to:
– what leads to burnouts and other problems
– how to deal with it
– how to avoid it
– how to balance work and family life
This is a topic very few people talk about. But a lot of people deal with. Hopefully my talk will help someone.
December 2, 2016 — Créer un blogue ou un site de présentation d’entreprise est assez facile avec WordPress. Par contre, gérer une boutique en ligne avec des centaines d’items ou un site ayant de nombreux contenus devant régulièrement être mis à jour devient rapidement complexe. C’est d’autant plus évident en entreprise où peu de personnes connaissent bien le fonctionnement de WordPress. Je vous propose de présenter un cas où avec quelques plug-ins (je ne suis pas programmeur) et la bonne configuration, il devient facile et rapide de gérer efficacement des milliers d’éléments qui doivent être mis à jour régulièrement. Dans ce cas précis, la personne qui tient à jour les données n’a besoin d’aucune connaissance en WordPress. Je vous montrerai en même temps comment optimiser efficacement le référencement Web (SEO) dans un tel contexte.
November 21, 2016 — Le interviste utente: tecniche, strumenti, scopi. Nel talk parlerò dell’organizzazione della ricerca, con esempi e consigli pratici su come fare quando il budget è poco (o niente) e i tempi stretti, per portare a casi risultati utili per chi deve progettare (contenuti, IA, campagne marketing, nuovi servizi o prodotti), sia in ambito business che nel processo di design.
November 12, 2016 — There are 2 problems almost ALL freelancers face, regardless of their occupation, and those are:
1) what happens before they to the thing they are really good at
2) what happens after they do the thing they are really good at
Let’s take a freelance WordPress developer or designer as an example. He or she is really good at creating beautiful and powerful websites for clients.
But after the job is done, some struggle with invoicing, getting the money, filing the taxes and doing the accounting in general. The solution to this problem is relatively easy: hire someone. Hire a trustworthy freelancer who can do this for you in 1 – 2 hours a week tops. You will earn their cost back many times over.
Often WP professionals also have difficulty filling a pipeline with new projects, lining them up nicely for when they are finished working on the current project. That is why often freelance WP developers and designers end up working at an agency that has other people on the team to cover those areas before and after they do what they are good at.
Instead of presenting a lot of hyped up internet marketing tactics, Chris would like to help the WordPress community with some basic but powerful, underlying marketing principles. These are easy to understand and easy to implement after the event. And will have an immediate and profound impact on revenue and profits.
November 9, 2016 — Spend time talking with a group of freelancers and the conversation will inevitably include someone’s unfortunate experience with a terrible client. Most freelancers have a story or two (or eight). While bad clients can’t be completely avoided, there are strategic steps any freelancer can take to contain the impact of a bad client.
In this session, Nathan explains how to create a system that preserves workflow and keeps problem clients in check.