September 16, 2019 — How to attract and close good deals while avoiding the crappy ones…

September 15, 2019 — Starting a software company and building it from the ground up is an appealing option for many. It can be rewarding, but it also comes wrought with many challenges. In this presentation, I will talk about the how we built ServerPress from a concept to the challenges, pitfalls, and successes we’ve experienced along the way.

I’ll cover the ways in which your roadmap evolves as you go from a company of zero customers to a company of over 60,000. Most importantly, I’ll give you a chance to learn from our mistakes when building your own software company.

September 15, 2019 — The presentation will explain when and how to create & grow your team to scale your business.

Questions to ask yourself before posting the job opportunity, questions to ask applicants, contracts to have in place, how to pay them, how to manage projects and how to keep them loving their work, loving you and most of all loyal and raving contractors/employees.

I’m not an HR pro, accounting pro or legal pro, I’m a fellow WP pro and have built an amazing team of contractors who love me, our work together and due to their raving about me, I have been asked by others how I’ve built my team and how they can do it too. I’d love to share my process and help others grow their team and scale their business as I have.

August 26, 2019 — Running a business with a WordPress site is relatively easy. Tens of thousands of plugins out there do help a lot, but sometimes it’s hard to find a perfectly tailored solution. Often, you do end up developing custom code for your site. Consider putting a bit extra effort and convert that custom solution into a sellable product. That can not only cover the cost of initial development and maintenance but also present another revenue stream.

August 26, 2019 — SEO for business results with WordPress and getting organic traffic. It is still possible to use organic traffic to get results. How do you structure a website to get 100,000 page views per month? How do you make sure you turn traffic into revenue for a WordPress website? What technology works well with WordPress to get great SEO results? Do you want to get great SEO results and grow your business? In this talk, we will discuss how to do that as well as showcase studies of real results. We will cover content, site structure, site speed, AMP and structured data, measurement and Google search console, monitoring and social media automation. With these 7 items, you too will be able to get great results from organic traffic.

August 11, 2019 — Building an agency is tough. But, it’s even harder when you’re doing it the wrong way. Just like anything in life, there’s a right way and a wrong way to do build an agency. This session will talk about how to move from the do-it-all yourself, stressful life of a freelancer, to building an agency that can easily generate multiple 6-figures and above.

August 6, 2019 — This session will cover several tools available in the GSuite that can be used to manage your business including strategies on how to manage client information, prepare and gather the website content, even how to manage your phone calls! I’ll go over the Gsuite in general and also add in some tips and tricks with Google that will BLOW YOUR MIND!

Takeaways:

Overview of Gsuite and how it can be used for business Tips to let Google work for you and save you timeAh Ha Moments to make you realize GSuite is awesome

Presentation Slides »

August 5, 2019 — If you can never seem to find time to redesign your own website or launch a new service because you’re too busy with client work… you’re not alone, and this talk is for you!

Takeaways:

Better understanding of why it’s so hard to move our businesses forward when we’re busy with client workA clear strategy to address this very common issueThe motivation to make it happen!

Presentation Slides »

June 25, 2019 — I am the CEO of a digital agency (Sideways8) and CTO of a nonprofit (48in48). I host two podcasts (soon to be three), work out regularly, read a book every week or two, and write two to three blog posts per week. 95% of my work days end at 5pm. I also have five kids, never work weekends, and I don’t consider myself to be busy. In this talk I will discuss my philosophy on getting things done and the strategies I use to get a lot done in a short amount of time. I believe every person can be insanely productive when given the right tools, mindsets and strategies.

June 23, 2019 — Nearly a decade ago I started working in support at WPMU DEV, right on the front line. Our team wasn’t big, it was less than 10. Sometimes it could feel somewhat isolating. James, our CEO, would check in from time to time to see how I was and even provide some feedback. It didn’t take too long until I was promoted to Head of Support and it was then my job to find incredible people. I had a decision to make at that point, what kind of a manager did I want to be?