December 21, 2022 — In this tutorial, we will learn how to create a call to action from scratch or using a pattern.

May 12, 2016 — Return on investment is the end result that you want when it comes to your website. Whether it’s buyers, subscribers, commenters, social shares, or some type of engagement, you need to figure out the right formula. A lot of it begins with design and your use of calls to action. The color, the size, the text, the placement of it, as well as want you want it to do, are just part of the formula. I’m going to discuss what a call to action is, tips on creating a great call to action, and some cool resources to test them so you get the most out of it.

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December 21, 2015 — This session covers how to deliver a clear call to action (CTA)–whether that means nudging users toward a product/service page or teaching them how to grow gladiola bulbs. Strategically scale down your users’ choices, and you’ll boost site usability and quite possibly your bottom line.

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May 16, 2015 — Get a an overview of marketing ideas that can enhance your WordPress site. I am going to discuss the role of content, plugins and calls to action that can help create greater results. The session will also briefly touch on funnels, SEO, social and signups. Time will allow for questions and dialog between attendees.