May 14, 2017 — Behind the scenes look at the exact process and workflows we use to create hundreds of articles a month that generate over 200 million pageviews annually and power our multi-million dollar business.

You will learn:

How to come up with blog post ideas that your audience wants to read.
How to use systems and processes to better organize your workflow.
How to optimize your content for maximum conversions.

May 4, 2017 — Writers carry with them an immodest streak, this beauty to put words into thoughts is no doubt a wonderful skill, but it’s not magic, it’s nothing extraordinary. And that’s what this session is going to be, equipping you with tools to read and write better. It’s going to be about improving your readability quotient. It’s only after reading well is when can you write well for your blog. So if you’re looking to improve your writing, come! Here some handy tools will shared which can drastically affect your writing. It will also cover how to improve your reading speed which is important if you want to become a better writer.

November 2, 2016 — Knowing your words’ worth: Content creation for websites

This talk will focus on the importance of quality written content for websites and how to create it. The talk would highlight the following topics:

How writing for the web differs from print content creation
Writing SEO content – what it is and why it matters
How to create quality, SEO content for websites: i.e. incorporating keywords and long-tail keywords/phrases; using action words; keeping sentences short and eliminating filler words
Why the quality and usefulness of your content matters to Google (and site visitors)
Why editing is key for good content creation
Brief overview on writing business blogs (if there’s time)

Presentation Slides »

September 29, 2016 — Content is king, and is an important part of driving targeted, quality traffic to your site. Studies have shown that content featuring an eye-catching visual perform better across social networks. You no longer have to be a graphic designer to create beautiful visuals – we will go through techniques and tools that can help you look great online quickly and easily.

September 29, 2016 — Boris crunches data. Small data, big data, noisy data, you name it. That’s what he has been doing since 2001. And he never stopped enjoying it and probably will never stop.

June 24, 2016 — Blogging is relatively easy – write some stuff, add some pictures, and click “Publish”. Getting people to actually read your blog and be part of your tribe is harder. Join the Snarky Gardener (a vegetable gardening blogger) and follow his 3 year blogging journey from WordPress.com site to where he is today. He doesn’t have all the answers but hopefully he can inspire you to take your blog to the next level.

June 24, 2016 — Does the thought of creating video content scare the crap out of you? Have you wanted to begin creating video content but don’t know where to start? In this session you will learn the basics of video production from the equipment to use and what makes great video content as well as resources to help you become better educated in editing and producing your video content.

Presentation Slides »

June 15, 2016 — Content creation is *hard work*, especially if you’re a small business or indy blogger. Your resources — money and time — are very limited.

And what if you’re new at this? Figuring out where to begin can be an utterly overwhelming experience. (Seriously – a search for “how to create content” returns 1,970,000,000 results on Google!)

We’re going to keep it simple in this session by focusing on everyday activities that’ll get your content-creation process up and running.

No vague theories. No motivational speech. No sales pitch. Just a simple, step-by-step approach using WordPress and a handful of free tools.

Presentation Slides »

January 19, 2016 — This session focuses on the do’s and don’ts of using the WordPress editor. Also, it will provide tips to improve a user’s content creation process, as well as how to fix problems that can occur.The intended audience is beginning users.

Presentation Slides »

December 14, 2015 — As designers we’re searching for the best – the best method, the best look, the best font. We have a continuous battle to create brands that are unique but that have a longstanding presence. We make tough decisions constantly, question our instincts, and settle. We fight and we strive to make long lasting beautiful, smart and informed design. How do we get there?

In this talk, seasoned Creative Director Sara Cannon is going to dive deep into the designers struggle. She’s going to share different processes that can make our work better. We’re going to discuss philosophy, methodology, and execution from the creative mind stand point. Hopefully by the end of the talk, you will be inspired to push your own creative limits and learned some tips on how to get there.