April 23, 2018 — L’ente del turismo del Salisburghese deve attrarre viaggiatori da tutto il mondo con il content marketing. L’intuizione: passare a un’architettura dei contenuti basata sui dati, costruendo un knowledge graph sulla base di WordPress. Ecco i risultati a quasi un anno dalla pubblicazione del grafo.

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April 18, 2018 — L’Intelligenza Artificiale sta cambiando il marketing dei contenuti alla velocità della luce: dall’emergente fenomeno degli assistenti digitali come Alexa, Siri e il Google Assistant alla ricerca vocale, passando per i chatbot, la capacità delle macchine di interpretare il linguaggio umano trasforma le modalità di accesso ai contenuti e pone nuove sfide a chi si occupa di crearli e di promuoverli sul web. Parleremo di come possiamo “far parlare” il nostro sito web e di come possiamo aumentare la ricercabilità dei contenuti e realizzare il nostro primo chatbot.

February 8, 2018 — In this session, Nikunj will talk about the four most important steps of content marketing in new age digital marketing since digital content marketing is maturing and organizations are looking to invest more in the same.

During this session, you will learn the core importance of ‘Delivering right information at the right time in proper form and through the appropriate platform’.

He will also discuss the top 5 content marketing trends to watch out in 2018 including originality and trust factor of the content.

January 24, 2018 — What if I told you that writer’s block can be a thing of the past?

With some data-driven content marketing tools and tricks, you’re never gonna run out of ideas. Better, I’ll talk about a process you can use to get those ideas to the screen–from developing a content calendar, to researching keyword opportunities, to writing about topics that your potential readers are already desperately looking for.

The data is there. Let’s use it.

October 27, 2017 — You are stuck with a big corporate CMS. Change Requests can take up to 3-6 month. The process is slow and painful. Sometimes you have to make a bold move and change something. We did that change. We started to evaluate a new Framework for a content marketing platform of a big company in Switzerland. We decided to go on without any approval of corporate communication.

The website is live. Everyone is happy. And now we are on the move to integrate 2 more platforms on our new System. Which is indeed WordPress.

How we managed to get there. How we did find the right framework. And how we were able to convince the management that WordPress was the perfect choice I will show you in my short talk.

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October 8, 2017 — “How do I improve my rankings in Google?” – The ultimate question for anyone who has ever built, owned, or managed a website. There isn’t one right answer to this conundrum, but there are many proven ways to help boost your site’s authority and friendliness with search engines.

We will explore the anatomy of a website as it pertains to it being an active participant of the world wide web with on site SEO best practices as your digital citizenship. Through this idea, we ‘ll cover the basic page elements that every site looking to rank well in search engines should include as well as tips, tricks, and tools for effectively and efficiently incorporating these components using WordPress.

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October 8, 2017 — Just as an occasional Tweet is not a social media campaign, having a blog doesn’t mean that you’re doing content marketing. While blogging is a key component, a weekly blog post probably isn’t enough by itself to give your business the boost you want. Let’s talk about strategy, branding, and developing a killer content marketing plan with your WordPress blog at the core of it all.

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October 3, 2017 — Tendencias De Content Marketing Para El 2017-2018-jackline Aurora Mejía

September 29, 2017 — 数多くのウェブメディアが生まれ、多くの企業がオウンドメディアの展開に注力する中、インターネット上の情報量は爆発的に増えています。そんな世の中で、いかに届けたい人に、届けたい思いを伝えるか…。

直近のオウンドメディア・コンテンツマーケティング業界のトレンドや、WordPressで構築したメディアの事例とともに、コンテンツマーケティングの「じゃあ実際何から始めればいいの？」をお伝えします。

June 2, 2017 — Ilia is a content marketer who has helped organisations of all sizes and industries – from SaaS to government – to succeed with growing their audience and their business with content. His guilty pleasure is that he tries to use every trip to the UK to watch his beloved Southampton FC.

In his talk, he discusses how you should be measuring the performance of your content. Which tool should follow, the tools (WP and beyond) that can help track them, and how to set them up. By the end of the talk, he clears the understanding of what takes to create a content report.

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