December 18, 2022 — Tradurre temi e plugin WordPress non significa solo trovare le parole giuste per passare dall’inglese all’italiano. Vuol dire anche ragionare sulle persone che useranno quei prodotti WordPress e migliorarne l’esperienza utente, qualsiasi siano le loro caratteristiche personali o le tecnologie con cui navigano sul web.

In questo talk parliamo dei punti di contatto tra la localizzazione software, l’accessibilità e la scrittura inclusiva. Un legame necessario per creare un web più democratico e inclusivo.

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November 16, 2019 — Unfortunately the slides were not recorded due to a technical problem. Please have a look at the linked slides.

I would like to talk about Content writing and SEO. Being a Happiness Engineer at Automattic, I have experience with the issues and trouble bloggers come across. So I would love to share some strategies on creating content and SEO with the audience.

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October 2, 2019

September 19, 2019 — Your website content has two audiences: Human readers and search engines. Writing content that appeals to both is something that all writers and website owners should know how to do. Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.

Presentation Slides »

December 6, 2018 — How many times have you had to wrestle with clients to pull out the website copy you need to complete their website? If you are not a writer at heart you may feel hesitant to add website copy writing to your project proposal. Fear no more. Even Thomas Jefferson struggled to write the Declaration of Independence and get it past the committee’s approval, but look what good copy can accomplish!

You don’t have to be a Founding Father or a Madison Avenue whiz kid to write copy that connects the facts of the business to the needs of the customer. What you do need is an awareness of the key building blocks of effective copy: persuasive writing, the customer persona, and buying journey. In this session we will take examples of basic copy and whip them into winning website copy. Not only will you get a booster shot for your own writing skills, you will walk away with powerful tools to create a more successful website.

February 27, 2018 — Your website content has two audiences: Human readers and search engines. Writing website content that appeals to both is something that all writers and website owners should know how to do. Whether you’re a professional copywriter or a small business owner who writes for your own website, knowing how to write content that satisfies both of these audiences is an essential (and profitable!) skill. This presentation will teach you exactly how to do that, using modern-day approaches to semantic and contextual keyword optimization.

June 30, 2017 — Humor often gives us perspective. A lot of things that are difficult to convey can be done through humor. WordPress professional and fans all over write a lot. You could be a blogger, working on support, a developer or a CEO. Many of you will acknowledge that using humor is very important in your writing.