‘Conversion’ Videos

  • Website auditing and conversion optimization

    WordCamp Valencia 2022Speaker: Vineet Talwar

    November 3, 2022 — Ever happened that, you stumbled upon to a website and you were just awestruck by the look and feel of the website and all you have said is wow and you can’t stop scrolling through the website. Or there may be the case, that you may have stumbled upon to a website and your reaction is ‘whuuuut’ and you don’t wait another second to leave the website. There are certains measures that make your site amazing, flawless, average or worse. Most businesses simply ignore the part of maintaining and continuously improving their website.
    Let’s talk about website auditing. What are the measures that can make or break a website? There are different standards of rating a website in terms of UX, design, performance, security. This talk will put an emphasis on UX part mainly followed up by some real time examples and how businesses can improve the user experience and thus convert users into customers
    It will be a fun session about improving websites with regards to user experience, What kind of behavior you would expect from users and what can they do to have better conversions.

    Presentation Slides »

  • Topher DeRosia: How To Increase E-commerce Conversions

    WordCamp Austin 2020Speaker: Topher DeRosia

    November 14, 2020 — This talk recommends how to increase engagement, lower customer acquisition costs, and, ultimately, improve store sales.

    An e-commerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn’t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time – and a thoughtful strategy.

  • Dorian Warning: Die dunkle Seite der Conversion-Optimierung

    WordCamp Stuttgart 2019Speaker: Dorian Warning

    November 10, 2019 — In diesem Vortrag soll es um die dunkle Seite der Conversion-Optimierung gehen: Dark Patterns. Design Patterns, die Nutzer dazu verführen (sollen), Aktionen auszuführen, die sie initial gar nicht ausführen wollten.

    Darüber hinaus soll beleuchtet werden, wie sich der Einsatz von Dark Patterns auf das Image eines Anbieters auswirkt und wie der Einsatz von Dark Patterns die User Experience beeinflusst.

    Um zuverlässige Aussagen zu diesen Fragestellungen treffen zu können, basiert dieser Vortrag auf den Ergebnissen einer Studie, die in einer Gruppenarbeit in meinem Studium unter Beteiligung meiner Person entstanden ist.

  • Rahul D Sarker: Conversion Optimization for WordPress based Website

    WordCamp Kathmandu 2019Speaker: Rahul D Sarker

    June 6, 2019 — Getting a good amount of traffic on the website is exciting, but it’s also important to understand how many of them are taking an intended action, i.e signup, purchase and so on. In this talk, we will cover the reason behind why conversions are not happening and what needs to be done in order to improve that. By understanding, analyzing and improving the conversion rate one can increase revenue per visitor and acquire more customer.

  • Evert Semeijn: How to boost your clients’ conversion with neuropsychology

    WordCamp Nijmegen 2018Speaker: Evert Semeijn

    January 7, 2019 — It is time to rethink online marketing. The Internet has become a place where you hook your customers through experiments with marketing tactics. What is just coming along is the addition of neuropsychology to this mix. Join Dr Evert Semeijn, co-founder and neuropsychologist at Neurofied to see how you can use brain insights to grow your clients’ brand online. You will learn about persuasion principles and practical ways to apply them to boost your clients’ online sales.

  • Bruce Chamoff: Let’s Convert a Static Bootstrap Website Into a Dynamic WordPress Theme

    WordCamp NYC 2017Speaker: Bruce Chamoff

    February 9, 2018 — Learn to convert a static Twitter Bootstrap website containing only HTML, CSS, and Javascript into a fully functional WordPress theme. We will take the static HTML and CSS from any Bootstrap website and exchange it for code that will interact with WordPress. When finished, our new WordPress theme will contain everything from headers, footers, home page, inner pages, menus, customizer, custom fields, and a custom post type for logos.

  • Руслан Сухарь: Как увеличить конверсию WordPress-блога

    WordCamp Moscow 2017Speaker: Ruslan Sukhar

    December 26, 2017 — Разработчик-предприниматель, основатель сервиса по конвертации посетителей в подписчиков Convertful, разработчик WordPress-плагина CodeLights с 70 000 установок.

    В своем докладе Руслан расскажет, как получать с помощью блога больше подписчиков и клиентов, а если это пока только в планах, как начать делать это правильно.

    Вы узнаете про 5 главных приемов, которые позволят увеличить конверсию уже в ближайшие дни, а также про частые ошибки ведения блога и как их избежать.

  • Nicolas Mercatili, David Levesque: Les 6 leviers pour booster la visibilité et la conversion de votre WordPress

    WordCamp Marseille 2017Speakers: Nicolas Mercatili, David Levesque

    October 2, 2017 — Comment sortir votre site Internet WordPress de la masse ?
    David et Nicolas vont vous présenter les 6 leviers pour donner plus de visibilité et amplifier votre trafic sans transformer votre site. Quand techniques SEO et marketing font bon ménage pour votre conversion. Fondamentaux, mailing list, ce que Google aime, linkbaiting, linkbuilding…
    Petit indice : et si votre succès se passait hors de votre site ?

  • Tom Shapiro: Effective Conversion Optimization Techniques

    WordCamp Boston 2017Speaker: Tom Shapiro

    August 16, 2017 — Having a lot of traffic to your WordPress website is great. Unless, that is, your site visitors are not converting. In this session, learn how to turn more of your traffic into leads and customers. We’ll explore behavioral analysis that can be conducted from heat mapping, click mapping, scroll mapping, user session recordings, A/B testing of your website, and more. Whether you are looking to increase sales on your website, boost leads, build your email list, or drive another type of conversion event, you’ll walk away from this session with specific methods for increasing your website’s conversion rate.

    Presentation Slides »

  • Tom Shapiro: How to Double Your WordPress Site Conversions…Easily

    WordCamp Portland ME 2017Speaker: Tom Shapiro

    June 5, 2017 — After investing so much time, effort, and resources in developing your WordPress website and marketing your brand, you should expect a flood of conversions on your site. After all, if you offer something of true value, it’s in your audience’s best interest to contact you and buy from you.

    This presentation will walk you through 31 effective techniques to get more of your site visitors converting. Some of the techniques will focus on behavior-based data gleaned from heat maps, scroll maps, and A/B testing, while others will focus on messaging, neuromarketing, and human psychology, while yet others will focus on color, design, and UX elements.

    Whether you are looking to sell more on your website, increase leads, promote an upcoming event, build your email list, or drive site visitors to some other conversion event, you’ll walk away from this session with highly specific methods for doubling your website’s conversion rate.