‘Conversion’ Videos

  • Tom Shapiro: Effective Conversion Optimization Techniques

    Tom Shapiro: Effective Conversion Optimization Techniques

    WordCamp Boston 2017Speaker: Tom Shapiro

    August 16, 2017 — Having a lot of traffic to your WordPress website is great. Unless, that is, your site visitors are not converting. In this session, learn how to turn more of your traffic into leads and customers. We’ll explore behavioral analysis that can be conducted from heat mapping, click mapping, scroll mapping, user session recordings, A/B testing of your website, and more. Whether you are looking to increase sales on your website, boost leads, build your email list, or drive another type of conversion event, you’ll walk away from this session with specific methods for increasing your website’s conversion rate.

    Presentation Slides »

  • Ramiro Tomé: Woocommerce desde cero

    Ramiro Tomé: Woocommerce desde cero

    April 29, 2017 — Esta presentación muestra cómo poner en marcha una tienda online con WooCommerce y cómo encararla a los tres principales objetivos del e-commerce. captación, conversión y fidelización.

  • Linda Kraivanich: Designing WordPress Websites That Convert

    Linda Kraivanich: Designing WordPress Websites That Convert

    WordCamp Bangkok 2017Speaker: Linda Kraivanich

    March 28, 2017 — The true value of a website is that it can help you grow your business online. This session will share the art and science of designing with conversion-focused as a goal by using WordPress and Plugins provided by the platform.

    Presentation Slides »

  • Laurent Maillard: Stop Selling Websites, Sell Value – The Four Steps to Grow Your Clients’ Businesses

    Laurent Maillard: Stop Selling Websites, Sell Value – The Four Steps to Grow Your Clients’ Businesses

    WordCamp Europe 2016Speaker: Laurent Maillard

    July 5, 2016 — Plenty of freelancers and agencies still sell websites as they were only commodity that needed to be done once and then forgotten. In this talk, Laurent Maillard explains the 4 steps he implements with his clients to help them grow their businesses and how it has helped him switch from one-shot projects to retainers.

  • Brendan Sera-Shriar: How to A/B Test with WordPress – Conversions Aren’t Just for Landing Pages

    Brendan Sera-Shriar: How to A/B Test with WordPress – Conversions Aren’t Just for Landing Pages

    WordCamp Toronto 2015Speaker: Brendan Sera-Shriar

    January 16, 2016 — This is not a marketing presentation on how to get more conversions. In this presentation we’ll walk through best practices for integrating A/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We will also look at how to properly setup template pages, embed tracking codes and how to manage your content and media for testing across multiple devices.

    Learning Outcomes:

    – Use WordPress to develop Landing Pages.
    – Integrate 3rd party tools for conversion and landing page optimization.
    – Turn WordPress into a marketing machine.
    – Create A/B tests on posts and pages.
    – Design pages and content with conversion design principles.
    – Integrate WordPress with other marketing vehicles efficiently.

    Presentation Slides »

  • Marcin Kosedowski: Na konwersje Mistrza Yody 5 sposobow. Herh herh herh

    Marcin Kosedowski: Na konwersje Mistrza Yody 5 sposobow. Herh herh herh

    WordCamp Krakow 2015Speaker: Marcin Kosedowski

    January 12, 2016 — Jak to jest, że nawet firmy obracające miliardami marnują 99,5% pieniędzy wydanych na reklamę? Czy to możliwe, żeby prawie WSZYSTKIE firmy kurierskie wciąż popełniały ten sam błąd, który obniża ich sprzedaż o 30%? Jak bardzo możesz poprawić konwersję przez wydanie paru tysięcy złotych na pracę grafika, który odpicuje twojego WordPressa?

    Presentation Slides »

  • Erik Bernskiöld: High Converting Websites and Pages—What Do They Have In Common?

    Erik Bernskiöld: High Converting Websites and Pages—What Do They Have In Common?

    WordCamp Norrköping 2015Speaker: Erik Bernskiold

    October 9, 2015 — All websites we build have a goal, usually to convince a visitor to do something we want in one way or another. Optimizing websites for conversion requires knowledge about how we humans work, how we make decisions and how we can predict our irrational behavior and use it for good. In this session, we’ll explore working techniques and methods of high converting websites and landing pages, building ourselves a tried-and-tested toolset to make our website achieve business success.

    Presentation Slides »

  • Brendan Sera-Shriar: How to A/B Test with WordPress - Conversions Aren’t Just for Landing Pages

    Brendan Sera-Shriar: How to A/B Test with WordPress – Conversions Aren’t Just for Landing Pages

    WordCamp Montréal 2015Speaker: Brendan Sera-Shriar

    September 16, 2015 — This is not a marketing presentation on how to get more conversions. In this presentation we walk through best practices for integrating A/B testing tools and plugins like Visual Web Optimizer and Optimizely for WordPress. We also look at how to properly setup template pages, embed tracking codes and how to manage your content and media for testing across multiple devices.

    Prerequisites:
    This presentation is suitable for intermediate designers, developers or marketing managers using WordPress.

  • Mary Baum: Designing for Conversion

    Mary Baum: Designing for Conversion

    WordCamp Columbus 2015Speaker: Mary Baum

    August 17, 2015 — It’s easy to talk about designing for conversion until you decide you’re really going to do it. What design considerations really do matter for conversion? What’s the role of copy, given these two prevailing (and conflicting!) attitudes:
    1. Just make the BUY button big and add a picture of a baby. Nobody reads the copy anyway.
    Versus:
    2. Copy is everything! If someone really is in the market for your thing, they’ll read everything you have to say! (Just add a video of someone saying the exact same thing at the top, and use LOTS of subheads.)
    Take a look at these points of view and more, on the road to converting your lookers to buyers, one press of that blue button* at a time.

    Presentation Slides »

  • Tom Shapiro: The Neuroscience of Increasing Website Conversions

    Tom Shapiro: The Neuroscience of Increasing Website Conversions

    WordCamp Providence 2014Speaker: Tom Shapiro

    August 5, 2015 — Learn how to leverage psychology in boosting conversion rates on your WordPress website. What makes a site visitor click? What makes a site visitor frustrated and leave? In this session, you’ll uncover key insights into the intersection of human psychology and user experience (UX) and learn to tap into your site visitors’ subconscious to spur them into action.