‘design’ Videos

  • Sonja Jaakkola: Designing for conversion

    WordCamp Europe 2020Speaker: Sonja Jaakkola

    June 21, 2020 — While working as a digital sales consultant (as a designer and developer) for several years, Sonja has been able to work with a variety of companies and helped them to increase their sales online. In this talk she will quickly go through the basics of growth hacking from a designer’s point of view.
    She will open up the mindset of business-driven design, give tips on how to design for better conversion in digital channels and how to measure the impact of the designs via A/B testing. The talk will include some real-life design examples and A/B testing results.

  • Stefano Minoia: Towards universal design through accessibility, usability and inclusion

    WordCamp Europe 2020Speaker: Stefano Minoia

    June 21, 2020 — Every website should ideally be built so that whoever visits it, for whichever possible reason, is able to navigate through it: we can describe this idea as Universal Design.
    Obviously, in practice, it’s impossible to build the perfect website for everyone, but, if we want to take steps towards this ideal, three concepts can guide our choices: accessibility, usability and inclusion. In this talk, Stefano will explore these concepts, discussing what they are, what makes them different from one another (despite their overlappings) and how we can use them together to build the best possible experience for most of our users.

  • Eileen Violini: Beyond pretty-simple design principles to create richer user experiences

    WordCamp Europe 2020Speaker: Eileen Violini

    June 18, 2020 — Great websites don’t just happen. Exceptional user experiences are part of a rich study of psychological principles that are more than pretty pictures. By mastering a few design concepts we can create UI patterns that make it easier for users to navigate pages, consume information, make purchases and interact with our online brand.
    With the evolution of WordPress, design will play an increasingly important role as decisions move into the hands of users.
    This talk will explore how the key laws of UX can be applied to every aspect of our site, plugin, app or store, providing designers, developers and product managers with a framework of terms to create well-designed interfaces for editors and end-users.

  • Michelle Schulp: Rethinking Themes – Embracing Atomic Design with Gutenberg

    WordCamp Phoenix 2020Speaker: Michelle Schulp

    June 18, 2020 — In this talk, we’ll discuss the principles of Atomic Design, how to stop thinking of your content as “”pages”” and “”posts”” in favor of the concept of “”building blocks,”” and how to extend this mindset to utilize the potential of Gutenberg as it is now, and where it might be going in the future.”

    Presentation Slides »

  • Saif Hassan: Why Human Centric Design is Important for WordPress & the Community

    Livestream 2020-Feb-22Speaker: Saif Hassan

    June 1, 2020 — Md Saif Hassan provides a very beginner-friendly session on human-computer interaction that quickly covers the basics of HCI including affordances, signifiers, constraints, mappings, feedback. After covering the basics, Saif shows some examples of thoughtful design and how people can integrate these concepts to make better designs.

    Presentation Slides »

  • Rhonda Negard: Using Design to Clarify Your Message: Design for Non­Designers

    WordCamp Seattle 2019Speaker: Rhonda Negard

    March 30, 2020 — Learn design techniques that can help you achieve more conversions/sales! You created a website with impressive functionality, extremely valuable content, and the solutions to the huge issues that keep your clients up at night. Why aren’t more of your visitors staying longer, clicking through your site, and acting on your Calls-­to-­Action? Maybe the design conveys something different, contradictory, or incomplete. Good design facilitates reading, understanding, quick skimming, ease of use, mood, and aspiration. Discover how shapes, colors, contrast, and organization with your message and brand influences users’ perceptions and actions.

    Presentation Slides »

  • Bruce Chamoff: How To Design WordPress Themes To Increase Sales and Convert Visitors Into Customers

    WordCamp Seattle 2019Speaker: Bruce Chamoff

    March 30, 2020 — Most website owners want to make money with their websites by selling more products, getting more paying customers, and branding their businesses more effectively. The problem is that most websites miss great opportunities to convert visitors into paying customers. This session shows how to make simple, but powerful web design changes to our WordPress websites and blogs to engage our customers, subscribers, and repeat visitors. We also learn how to keep people on our websites longer and lower the bounce rate. I reveal the secrets to leveraging Google Analytics’s bounce rate to improve online sales.

    Presentation Slides »

  • Ana Cirujano: Elige un tipo de letra adecuado para tu web

    Torrelodones WordPress MeetupSpeaker: Ana Cirujano

    February 20, 2020 — Las decisiones que tomemos en cuanto a la tipografía de nuestra web van a afectar —positiva o negativamente— a la tasa de conversión y a los beneficios que obtengamos.

    Cada tipografía tiene su personalidad propia e influye en la percepción que nuestros clientes tienen de nuestra marca: sutilmente, transmiten una amplia gama de sentimientos y emociones.

    Veremos ejemplos de percepciones que se suelen asociar a los tipos de letra más conocidos, los factores que tenemos que tener en cuenta al seleccionar una tipografía, cómo combinar tipografías, y qué son las fuentes variables, entre otros temas.

    Así, podrás decidir cuál es la tipografía que más encaja con lo que quieres comunicar en tu web y mejorar así la experiencia de usuario de tus clientes para generar más ventas.

    Ana Cirujano

    Co-organizadora de esta meetup de WordPress Torrelodones.

    Diseñadora visual y de interacción.

    Mis especialidades son la tipografía responsive, el branding y el desarrollo de proyectos web con WordPress.

    Me apasiona la comunicación clara y soy una entusiasta de la ortotipografía. Por mi experiencia como diseñadora editorial, mi ambición es trasladar al diseño web todas las buenas prácticas de la tipografía. Y que algún día las webs estén tan bien diseñadas como cualquier libro.

    Puedes ver mis últimos proyectos en http://www.anacirujano.com. Lo cuento todo en el podcast y canal de YouTube http://www.unbilleteachattanooga.com.

    Presentation Slides »

  • Muhammad Johar Jaafar: Aku buntu! Perlukan Design Baru Tapi Bagaimana?

    WordCamp Kota Kinabalu 2019Speaker: Muhammad Johar Jaafar

    January 15, 2020 — Aku buntu! Perlukan Design Baru Tapi Bagaimana By Muhammad Johar Jaafar. As a designer or developer. You may or you may not encounter design inspiration problem. But it does happen in our daily life as Web Developer who use WordPress.

    This sharing session shared on how to get on path and acquire design inspiration, as well copy technique of getting similar website that we want.

    Presentation Slides »

  • Justin Nealey: Fast Track Your Design Process

    WordCamp Seattle 2018Speaker: Justin Nealey

    December 30, 2019 — As a fellow WordPress designer, I know how much time it takes to work with a client and get a website created. It can feel like an eternity with the initial consult, getting the pieces together, creating the rough draft to their requirements, presenting the rough draft, going back and forth with updates, and so on.

    While there’s no cure to make all of this automated, there is a way to shave countless hours and throw remedial tasks out the window. In this talk, I’ll go over my approach to streamline the WordPress design process allowing you to be more efficient, build sites quicker, and even handle more clients.

    Presentation Slides »