September 30, 2015 — “Content precedes design. Design in the absence of content is not design, it’s decoration.” – Jeffrey Zeldman We’ve all heard that content is king, yet when it comes to designing web experiences we’re still stuck with lorem ipsum and placeholder images, as though the real content didn’t matter. We’re still designing web experiences from the top down, starting with the desktop view of the homepage, even though they’re more likely to be experienced from the bottom up – starting with a content detail page on a mobile device. Designing from the content out means starting with atomic elements of content, and building a system of components and layouts based on the real structure of content.

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September 17, 2015 — What does the current WordPress design landscape look like? What are popular and upcoming design trends to look out for? We’ll take a look at the current WordPress design ecosystem and explore how it’s projected to change in the next year.

Prerequisites:
An interest in design! The talk is open to people of all levels of experience, but it’s going to be less of a lecture and more of a show-and-tell. It won’t teach you how to design, but it will give you a lot of examples of modern design built on and for WordPress and some of the really cool things WordPress can do.

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September 12, 2015 — For many WordPress users and developers, design can be challenging, confusing, or frustrating. It’s just not their thing. This talk explains design fundamentals and provide quick, practical tips to help make WordPress sites more effective, usable, and professional-looking.

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September 9, 2015 — Learn about current web trends, tools, and workflows from our panelists of expert designers and front-end developers.

August 21, 2015 — В своем докладе Иван расскажет как правильно делать прототипы веб-сайтов. На что стоит обратить внимание прежде чем прототип попадет в руки дизайнеру. Расскажет о нюансах, которые могут сэкономить время разработки и стоимость проекта. Покажет интересные кейсы из собственной практики на примере интернет-магазинов.

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August 21, 2015 — Анна затронет тему доступности сайтов на WordPress для слабовидящей аудитории и поделится практическим опытом разработки подобного проекта в докладе «Онлайн-кинотеатр для слабовидящих на WordPress: практическая доступность».

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August 20, 2015 — Дмитрий расскажет о простых правилах типографики, которые лежат в основе хорошего сайта. Правилах, которые мало зависят от тенденций и трендов и будут также актуальны через много лет.

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August 20, 2015 — Николай поделится своим опытом работы с посадочными страницами. В докладе он расскажет о том, чем WordPress отличается от других инструментов, различных подходах в процессе разработки, а также о существующих темах, плагинах и фреймворках для создания лендингов на WordPress.

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August 17, 2015 — It’s easy to talk about designing for conversion until you decide you’re really going to do it. What design considerations really do matter for conversion? What’s the role of copy, given these two prevailing (and conflicting!) attitudes:
1. Just make the BUY button big and add a picture of a baby. Nobody reads the copy anyway.
Versus:
2. Copy is everything! If someone really is in the market for your thing, they’ll read everything you have to say! (Just add a video of someone saying the exact same thing at the top, and use LOTS of subheads.)
Take a look at these points of view and more, on the road to converting your lookers to buyers, one press of that blue button* at a time.

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August 1, 2015 — It’ll start with explaining what typography is, why it’s important and how, by just investing 10 to 15 minutes, you can make your site more readable and good looking. Since everybody deals with text, this talk would be relevant to all – developers, designers, bloggers and other WordPress users.