August 9, 2018 — Google Analytics: Your Secret Weapon For Conversion Focused Websites
In this talk, Paula and Mel will demonstrate the power of Google Analytics to win clients, and help you add value to your website projects.
July 31, 2018 — In this talk, we will dive into what you need to know to start tracking your website with Google Analytics. We will cover the basic installation on a WordPress website and then dive into the features of Google Analytics. In this talk, we will cover audience reports, acquisition reports, behavior reports, filters & segments, event tracking, setting up goals, UTMs and save some time for your questions.
June 15, 2018 — Take your Google Analytics knowledge to the next level in this intermediate session that covers beyond-basic tactics including Event & conversion tracking, custom reports, custom segments, custom dashboards, secondary dimensions, filters, referral spam, self-referral issues, and cross-domain tracking.
February 3, 2018 — You can’t fix what you don’t measure. How well is your WordPress site doing? How do you know? Google offers free analytics for all website owners. WordPress has several methods to set this up on our site. We will look at what you need to do to start collecting data, how to interpret what you collect and next steps for your business.
October 25, 2017 — Your website has a powerful story about your business. This seminar will tell you how to get that story from your Google Analytics by avoiding seven common mistakes probably holding you back.
We’ll start with installing Google Analytics and why WordPress plugins simply your life. Then we’ll move into common errors and how to stop making them.
After the seminar you will be able to hear your website’s compelling story about your business and customers. You will be making strategic decisions about things that matter your business.
October 1, 2017 — Better data enables better decision making, and it begins with how you track it – to provide more context to what’s already out there. Event tracking is a feature of Google Analytics that allows site owners to trace actions on their site, even when a URL change is not recorded. Instead of only tracking page views, Event Tracking is a method available in the ga.js tracking code that you can use to record user interaction with website elements, such as a button click on your website. This is accomplished by attaching the method call to the particular UI element you want to track. During this session, you will learn how you can boost your WordPress website analytic using Event Tracking.
June 19, 2017 — Website tracking is an essential part of building a successful internet presence. The tracking tools are often overly complex/confusing and therefore overlooked and ignored. This talk will highlight the basics (and some advanced) topics for tracking a WordPress website and/or WordPress blog. The tools covered will include Google Analytics and Webmaster tools, SEM Rush, and Crazy Egg Heat Maps.
A basic comfort level of navigating Google Analytics
Ongoing keyword position tracking with SEM Rush
Heat Map Tracking and how to make educated decisions about design changes.
May 7, 2017 — Google Analytics provides a wealth of demographic information about your site’s users if you know how to find it. This session will discuss enabling the collection of demographic information, creating analytics dashboards for easy access to demographic information, and content curation to reach specific audiences.
April 15, 2017 — Imagine a website that is getting 1000 users a day. Now imagine that about 50 of them are spending money on the site. You probably want to get more of the users that are spending money on the site but how do you know where these users are coming from? Maybe you know that all of them are coming from Twitter or Facebook but do you know which post or tweet refers the most people who actually convert to customers? Or, how do you know how many signed up to receive your lead magnet?
This is where analytics comes in. Analytics allows us to track where visitors come from and how they behave on your website. You can see which tweet, post, ad, video, etc. brought the most users to your site. Then, you can also see which link brought the most users who converted into customers. Analytics allows you to see which pages the visitors go to, how long they are on each page, where they come from, and much more so you know how to get more converting visitors to your site.
November 7, 2016 — Or, “A case study in the dangers of relying on data that is easy to obtain instead of getting the data that is actually useful.”
In this presentation Calvin Powers will walk through his experience using Google Analytics to come up with strategies to build the audience for his podcast and how it went horribly wrong. He’ll show you how he got on the right track when he figured out how to collect data that is actually useful instead of just using data that is easy to obtain.
You’ll learn about the WordPress plugins he used to collect the right metrics from his site and how to use them on your site with Google Analytics. You’ll take away a better appreciation for learning to ask the right questions before you dive into all those snazzy looking Google Analytics reports.