June 3, 2019 — Depuis plusieurs années, Google déploie une série de filtres supplémentaires à son algorithme de base : Panda, Pingouin, Pigeon, Colibri, etc. A ce ceci, s’est ajouté Rankbrain, à savoir une couche d’intelligence artificielle.
Google justifie ces évolutions par l’amélioration de la qualité de ses résultats de recherche. En réalité, la firme fait la guerre à l’infobésité sur le web en limitant le spam pour baisser ses charges en électricité.
Voyons comment nous pouvons nous inscrire efficacement dans cette tendance avec WordPress, en exploitant au mieux ce que nous permet Google, tout en nous inscrivant dans le grand bain du web, ultra-concurrentiel par nature.
April 16, 2019 — Nell’era della ricerca vocale, i contenuti assumono forme diverse. Oggi entrare sulla prima pagina di Google non è il mindset vincente.
Per fare in modo che Google faccia parlare i tuoi contenuti devi pensare in maniera strategica. Non importa se hai un piccolo blog e stai cercando di competere con siti già autorevoli e affermati.
Con tanta sperimentazione anche tu potrai far parlare i tuoi contenuti! Nella talk Gennaro ti farà vedere come usare il “SEO Hacking” per posizionare i tuoi contenuti nell’assistente vocale di Google.
November 16, 2017 — My first year as a developer I felt like all I did was ask google to do my work for me. And now almost 5 years later I am a WordPress theme developer. The art of stealing explains how I began my career tinkering with pre written code to writing my own widgets, plugins and themes. Research, copy, paste and repeat was my methodology and one anybody can adopt.
November 11, 2017 — Google Search is the most-used search engine on the World Wide Web, handling more than three billion searches each day. In this session, you will learn how you can optimize your WordPress site for users and to be compatible with Google search engine. You will learn how search work, be given tips on how to do well on search and explore tools that Google offers which you can use to manage your online presence on Google Search, along with WordPress specific best practices. This session is suitable for website or business owners as well as web developers who want to learn more about your website presence on Google organic search.
August 31, 2017 — Google is always changing up it’s algorithms. It’s not because Google wants to keep you on your toes, but Google wants you to put your best foot forward.
In order to do that, they’ve put together Quality Guidelines and have started to enforce them. So… what does that mean for the website owner?
I’m going to go over a checklist of things you should be doing with your WordPress blog. Some of it is about site speed, security, and content. Hopefully this checklist will help you understand what you should be doing for your website.
January 6, 2017 — Google is pushing Accelerated Mobile Pages (AMP) in a big way. AMP pages restrict what you can do all for the sake of performance on mobile devices. In this talk we’ll cover the basics of AMP, how it’s different than mobile-ready and responsive design, and the plugins you’ll need to take advantage of AMP on your WordPress site.
December 11, 2016 — Hear Google’s latest stats on searcher and mobile trends, as well as how we’re trying to connect searchers with good content. I hope to share knowledge that will help the WP community make the best decisions for their platform.
October 3, 2016 — To serve high traffic blogs, media websites, and e-commerce shops, it is vital to configure WordPress and server setting.
October 2, 2015 — Tips and tricks on how to easily improve the ranking of your WordPress website in Google.
* What is important in 2015 for a top Google ranking
* Know your customer or target group
* What NOT to forget
* What to avoid – “Here be Dragons!”
* Tools to help check your website