November 6, 2021 — Di solito costruiamo le nostre strategie di business su una competenza specifica che abbiamo sviluppato. Se sei bravo a scrivere, probabilmente creerai un tuo blog. Se sei un designer, offrirai i tuoi servizi di web design ai clienti. Se ami programmare, è facile che tu ti proponga come sviluppatore.

Tuttavia, oltre alla tua abilità principale, ci sono numerosi modi per ottenere entrate aggiuntive dai tuoi utenti e clienti. Per esempio gli endorsement, l’affiliazione, la pubblicità contestuale, i corsi online, i guest post e molto altro ancora. In questo talk vedremo insieme alcuni esempi per provare a sviluppare nuovi canali di guadagno.

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June 21, 2020 — If you want your link building strategy to drive measurable growth as a vital tactic in your SEO strategy and help you outrank your competitors in 2020, you need to be earning links that give you a competitive advantage.
James will share actionable insights into how marketers can leverage PR tactics to earn links which contribute towards accelerated organic growth; understanding what journalists are looking for in pitches and how to use data-driven content marketing to create newsworthy headlines to tell exciting stories to top-tier press, which result in high authority, topically relevant links at scale and which engage readers and spark conversations.

November 13, 2017 — Intercom’s Editor Geoffrey Keating will outline how old-fashioned editorial principles helped fuel Intercom’s growth from from 1 to 17,000 customers.

October 25, 2017 — Topics to be covered will include:
– business growth and client acquisition (handling gatekeepers, the benefits of specialization, and how to leverage contracts (or not), and raising your prices).
– setting goals and expectations for new leads (dispelling marketing myths, and adding SEO to the mix)
– building a relationship with people who may- on paper at least- be much smarter than you (climb up on the pedestal with that MD!, communication tips, and adding a personal touch to the working relationship)
– client retention techniques (build a stream of recurring revenue, expanded all-inclusive services, staying small intentionally and avoiding rapid growth, proactivity that can bring in extra cash, and the power of “thank you”s)

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June 29, 2017 — The WordPress market in America is saturated. The growth in Europe is growing very, very quickly. The next growth for WordPress will be in Asia. Are the Asian Communities and companies ready for this growth? In this talk, I will talk how companies can begin to help build a new power base for WordPress in Asia. I will also talk about how this links into community building and how these 2 ‘powers’ will effectively shape. I would also like to talk about how the Japanese development community and industry is different from the rest of Asia and the World and how it could be both a blessing (within Japan) and a problem for Japanese companies to break out of Japan.

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November 9, 2016 — For anyone who’s built a product or has a service you know that it’s not as simple as “build it and they will come”. Knowing where to find new customers, how to get them to your site, and how to A/B test your site is just as important as building the site in the first place.

June 30, 2016 — The Plugin Directory is the backbone of the success of WordPress. It provides tens of thousands of possibilities to expand your WordPress site and add the most unusual features. It has been doing its job for almost ten years without difficulties or major failures. But it’s time for an overhaul. In this session Konstantin explores new features, a shiny new design, and provides a unique look behind the scenes of a brand new Plugin Directory, ready to take on the next decade of WordPress growth.

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June 29, 2016 — Meet the leaders of some of the leading WordPress-centric consulting agencies worldwide, as they are interviewed by Brian Krogsgard on what it takes to cultivate a happy team, with discussion topics ranging from remote work, salary, management feedback, and personal growth.

June 29, 2016 — WordPress is over twelve years old now. How does the software and the project as a whole continue to move forward, maintain relevance, push boundaries, and assert influence when it has to compete with much leaner, cooler, and more modern alternatives? I’ll attempt to answer these points in this presentation.

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April 15, 2016 — WordPress is over twelve years old now. How does the software and the project as a whole continue to move forward, maintain relevance, push boundaries, and assert influence when it has to compete with much leaner, cooler, and more modern alternatives? I’ll attempt to answer these points in this presentation.

Presentation Slides »