‘Growth’ Videos

  • Geoffrey Keating: Using content to a grow a business

    Geoffrey Keating: Using content to a grow a business

    WordCamp Dublin 2017Speaker: Geoffrey Keating

    November 13, 2017 — Intercom’s Editor Geoffrey Keating will outline how old-fashioned editorial principles helped fuel Intercom’s growth from from 1 to 17,000 customers.

  • Holly Cruz, Jonathan Fashbaugh: How To Grow Your Business With Clients In Niche Professions!

    Holly Cruz, Jonathan Fashbaugh: How To Grow Your Business With Clients In Niche Professions!

    WordCamp Wilmington 2017Speakers: Holly Cruz, Jonathan Fashbaugh

    October 25, 2017 — Topics to be covered will include:
    – business growth and client acquisition (handling gatekeepers, the benefits of specialization, and how to leverage contracts (or not), and raising your prices).
    – setting goals and expectations for new leads (dispelling marketing myths, and adding SEO to the mix)
    – building a relationship with people who may- on paper at least- be much smarter than you (climb up on the pedestal with that MD!, communication tips, and adding a personal touch to the working relationship)
    – client retention techniques (build a stream of recurring revenue, expanded all-inclusive services, staying small intentionally and avoiding rapid growth, proactivity that can bring in extra cash, and the power of “thank you”s)

    Presentation Slides »

  • Jon Ang: WordPress in Asia - Growth and Future

    Jon Ang: WordPress in Asia – Growth and Future

    WordCamp Kyoto 2017Speaker: Jon Ang

    June 29, 2017 — The WordPress market in America is saturated. The growth in Europe is growing very, very quickly. The next growth for WordPress will be in Asia. Are the Asian Communities and companies ready for this growth? In this talk, I will talk how companies can begin to help build a new power base for WordPress in Asia. I will also talk about how this links into community building and how these 2 ‘powers’ will effectively shape. I would also like to talk about how the Japanese development community and industry is different from the rest of Asia and the World and how it could be both a blessing (within Japan) and a problem for Japanese companies to break out of Japan.

    Presentation Slides »

  • Amber Hinds and Tracy Malone: Growth / Marketing Town Hall

    Amber Hinds and Tracy Malone: Growth / Marketing Town Hall

    WordCamp Denver 2016Speakers: Amber Hinds, Tracy Malone

    November 9, 2016 — For anyone who’s built a product or has a service you know that it’s not as simple as “build it and they will come”. Knowing where to find new customers, how to get them to your site, and how to A/B test your site is just as important as building the site in the first place.

  • Konstantin Obenland: The 2016 Plugin Directory

    Konstantin Obenland: The 2016 Plugin Directory

    WordCamp Europe 2016Speaker: Konstantin Obenland

    June 30, 2016 — The Plugin Directory is the backbone of the success of WordPress. It provides tens of thousands of possibilities to expand your WordPress site and add the most unusual features. It has been doing its job for almost ten years without difficulties or major failures. But it’s time for an overhaul. In this session Konstantin explores new features, a shiny new design, and provides a unique look behind the scenes of a brand new Plugin Directory, ready to take on the next decade of WordPress growth.

    Presentation Slides »

  • Panel Discussion: Cultivating happy teams, for better business

    Panel Discussion: Cultivating happy teams, for better business

    WordCamp Europe 2016Speakers: Magne Ilsaas, Brian Krogsgard, Alexander Frison, Matt Johnson, Ilona Filipi

    June 29, 2016 — Meet the leaders of some of the leading WordPress-centric consulting agencies worldwide, as they are interviewed by Brian Krogsgard on what it takes to cultivate a happy team, with discussion topics ranging from remote work, salary, management feedback, and personal growth.

  • John Blackbourn: Moving forward with a mature platform

    John Blackbourn: Moving forward with a mature platform

    WordCamp Europe 2016Speaker: John Blackbourn

    June 29, 2016 — WordPress is over twelve years old now. How does the software and the project as a whole continue to move forward, maintain relevance, push boundaries, and assert influence when it has to compete with much leaner, cooler, and more modern alternatives? I’ll attempt to answer these points in this presentation.

    Presentation Slides »

  • John Blackbourn: Moving Forward with a Mature Platform

    John Blackbourn: Moving Forward with a Mature Platform

    WordCamp Torino 2016Speaker: John Blackbourn

    April 15, 2016 — WordPress is over twelve years old now. How does the software and the project as a whole continue to move forward, maintain relevance, push boundaries, and assert influence when it has to compete with much leaner, cooler, and more modern alternatives? I’ll attempt to answer these points in this presentation.

    Presentation Slides »

  • Luca Sartoni: Growth Methodologies in a Distributed Environment

    Luca Sartoni: Growth Methodologies in a Distributed Environment

    WordCamp Torino 2016Speaker: Luca Sartoni

    April 7, 2016 — Testing activities are effective only under strict circumstances. When I started my adventure at Automattic, the welcome message was: “Welcome to the chaos.” This presentation narrates the journey we had to conduct to implement strict growth methodologies in a distributed environment.

    Presentation Slides »

  • Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    Brian Rotsztein: Grow Your Ideal Audience with Content Marketing

    WordCamp Toronto 2015Speaker: Brian Rotsztein

    January 16, 2016 — Writing blog posts without a clear direction is typically a waste of time for bloggers and businesses that are trying to grow their audience. If you aren’t sure how to reach your ideal audience and need actionable tips to gain traction, this is the session for you.

    You may already be engaged in content marketing without even knowing it. It’s a great way to increase readership, brand awareness, search engine visibility, social media networking opportunities, and sales. During this session, the concept of content marketing will be explained and attendees will discover key concepts and learn important tactics which they can implement right away to reach their ideal audience.

    Find out who wants to consume your content and how to beat the competition at figuring it out. Topics such as search engine optimization (SEO) and social media marketing will also be touched on. Relevant plugins and other online tools will be highlighted.

    Learning Outcomes

    – Follow clear steps to better content marketing.
    – Implement actionable content marketing ideas.
    – Find ideal content opportunities.
    – Practice smart content marketing.

    Presentation Slides »