‘Local SEO’ Videos

  • Alexander D. Riddle: It’s Actually Easy Local SEO for Everyone

    Alexander D. Riddle: It’s Actually Easy Local SEO for Everyone

    WordCamp Kent 2017Speaker: Alexander D. Riddle

    July 10, 2017 — Looking to drive more walk-ins, leads, and phone calls to you or your clients local business? You’ll see how to select profitable keywords that get you more business; tips and tricks to getting more online reviews; the most common local SEO mistakes + ways to avoid them; how to get found in mobile searche results; and how to get an easy to measure ROI from your SEO while spending as little time as possible.

  • Jen Miller: Local SEO – Creating Website Content That Matters Regionally

    Jen Miller: Local SEO – Creating Website Content That Matters Regionally

    WordCamp Europe 2017Speaker: Jen Miller

    June 22, 2017 — Jen Miller believes in the value and power of the written word in sharing truth and story, in life and in business.

    It’s 2017 and many clients would rather pay for short-term paid advertising to attract leads than invest in the long game of search engine optimized content marketing. However, if you’ve been paying attention, you know that Siri, Alexa, Cortana and others have changed the way clients reach for products, creating increased demand for local search. Evolution in semantic search has broadened related keyword terms, giving more value to alternate phrases in search and resulting in more emphasis being place on area keywords. Website developers must adjust their workflow to assist clients in creating local, relevant content to deliver findability results to their clients.

  • Jen Miller : Local SEO – Creating Website Content That Matters Regionally

    Jen Miller : Local SEO – Creating Website Content That Matters Regionally

    WordCamp San Diego 2017Speaker: Jen Miller

    May 31, 2017 — It’s 2017 and many clients would rather pay for short-term paid advertising to attract leads than invest in the long game of search engine optimized content marketing. However, if you’ve been paying attention, you know that Siri, Alexa, Cortana and others have changed the way clients reach for products, creating increased demand for local search. Evolution in semantic search has broadened related keyword terms, giving more value to alternate phrases in search and resulting in more emphasis being place on area keywords. Website developers must adjust their workflow to assist clients in creating local, relevant content to deliver findability results to their clients. As businesses use advertising and organic search in audience targeting, more closely-matched real audiences and, more importantly, real revenue increases. Customers who are local tend to refer more often and become repeat buyers. While locality is not all that matters when curating content, it places a large role in whether the content will be seen by a large regional audience. In this talk I will share how website creators can change client results by recognizing the impact consistency, social promotion, relevancy, area-sensitive keywords and quality writing play in converting generalized text into content that matters. Further, I will explain how local blog posts and page content rise to fit that need and can extend as podcasts, videos and more to appeal to alternate search tools, such as YouTube, iTunes and Yelp.

  • Steve Mortiboy: Local SEO – Getting Your Local Business On Google

    Steve Mortiboy: Local SEO – Getting Your Local Business On Google

    WordCamp Raleigh 2017Speaker: Steve Mortiboy

    May 29, 2017 — If you’re a local business then your customer base is local to you. You want customers to come in your store or call your number. You want customers to find you when they search for a local business. In the world of search, the rules on how to rank locally keep changing. In this session we’ll look at current guidelines for optimizing your WordPress site for local search and we’ll discuss the best tools and techniques to use. Attendees will learn how local SEO differs from traditional SEO, how citations and review matter, how to manage your online presence and how to optimize your site for local SEO.

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  • Michael Black: Local SEO Essentials

    Michael Black: Local SEO Essentials

    WordCamp Kansas City 2017Speaker: Michael Black

    May 14, 2017 — Having trouble showing up in local results? This session will provide essential information to increase your site’s chances of ranking in the local listings in Google.

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  • Jared Banz: Local SEO – How Small Businesses Can Compete In Google

    Jared Banz: Local SEO – How Small Businesses Can Compete In Google

    WordCamp Cincinnati 2016Speaker: Jared Banz

    January 7, 2017 — According to research by BrightLocal, 64% of local customers use online search engines and online directories as their primary method for finding local businesses. Only 28% of people use traditional paper directories.

    Times have changed, and digital marketing is upon us. If you are a locally-based service business, it is essential that your website is optimized correctly and that you have properly claimed local directory profiles, Additionally, it is important that you optimize your local citations/links and have established a solid review strategy.

    Presentation Slides »