June 30, 2019 — Does your business serve a specific geographic location? If so, you need to focus on Local SEO and particularly your Google My Business (GMB) listing.

Claiming, setting up and posting weekly to your GMB account up can be crucial to your Local SEO (ex. dog groomer near me) by increasing your chances of showing up in Google’s Local Pack, Local Finder and Google Maps.

Whether you have a special to promote, a blog you want to get eyes on or simply want more traffic to your business or WordPress site, you should optimize and post weekly to GMB.

GMB is NOT a set it and forget it platform for your business. Tricia will share Local SEO tips, tricks and best practices to get your local business found. This will include: claiming your GMB account, optimizing your GMB account, posting to GMB, getting reviews, your NAP, citations and much more!

Key takeaways:
– The keys to properly optimizing your GMB Account
– Best practices for on-site SEO for your Local Business
– NAP and Citations – how to get it right from the start

July 10, 2017 — Looking to drive more walk-ins, leads, and phone calls to you or your clients local business? You’ll see how to select profitable keywords that get you more business; tips and tricks to getting more online reviews; the most common local SEO mistakes + ways to avoid them; how to get found in mobile searche results; and how to get an easy to measure ROI from your SEO while spending as little time as possible.

June 22, 2017 — Jen Miller believes in the value and power of the written word in sharing truth and story, in life and in business.

It’s 2017 and many clients would rather pay for short-term paid advertising to attract leads than invest in the long game of search engine optimized content marketing. However, if you’ve been paying attention, you know that Siri, Alexa, Cortana and others have changed the way clients reach for products, creating increased demand for local search. Evolution in semantic search has broadened related keyword terms, giving more value to alternate phrases in search and resulting in more emphasis being place on area keywords. Website developers must adjust their workflow to assist clients in creating local, relevant content to deliver findability results to their clients.

May 31, 2017 — It’s 2017 and many clients would rather pay for short-term paid advertising to attract leads than invest in the long game of search engine optimized content marketing. However, if you’ve been paying attention, you know that Siri, Alexa, Cortana and others have changed the way clients reach for products, creating increased demand for local search. Evolution in semantic search has broadened related keyword terms, giving more value to alternate phrases in search and resulting in more emphasis being place on area keywords. Website developers must adjust their workflow to assist clients in creating local, relevant content to deliver findability results to their clients. As businesses use advertising and organic search in audience targeting, more closely-matched real audiences and, more importantly, real revenue increases. Customers who are local tend to refer more often and become repeat buyers. While locality is not all that matters when curating content, it places a large role in whether the content will be seen by a large regional audience. In this talk I will share how website creators can change client results by recognizing the impact consistency, social promotion, relevancy, area-sensitive keywords and quality writing play in converting generalized text into content that matters. Further, I will explain how local blog posts and page content rise to fit that need and can extend as podcasts, videos and more to appeal to alternate search tools, such as YouTube, iTunes and Yelp.

May 29, 2017 — If you’re a local business then your customer base is local to you. You want customers to come in your store or call your number. You want customers to find you when they search for a local business. In the world of search, the rules on how to rank locally keep changing. In this session we’ll look at current guidelines for optimizing your WordPress site for local search and we’ll discuss the best tools and techniques to use. Attendees will learn how local SEO differs from traditional SEO, how citations and review matter, how to manage your online presence and how to optimize your site for local SEO.

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May 14, 2017 — Having trouble showing up in local results? This session will provide essential information to increase your site’s chances of ranking in the local listings in Google.

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January 7, 2017 — According to research by BrightLocal, 64% of local customers use online search engines and online directories as their primary method for finding local businesses. Only 28% of people use traditional paper directories.

Times have changed, and digital marketing is upon us. If you are a locally-based service business, it is essential that your website is optimized correctly and that you have properly claimed local directory profiles, Additionally, it is important that you optimize your local citations/links and have established a solid review strategy.

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