September 28, 2020 — En esta presentación nuestro ponente Federico Vanegas (Costa Rica) nos explicará la definición de los cinco pasos para asegurar el desarrollo de una estrategia digital exitosa que nos permita tener un retorno de inversión y un crecimiento de nuestras organizaciones.

April 25, 2020 — Ante el desarrollo del COVID-19 a nivel global, las pequeñas y grandes marcas, se están preguntando qué hacer y qué NO hacer, para seguir manteniendo valor a corto y largo plazo. En esta sesión te compartiré buenas y no tan buenas prácticas, asimismo, tips de adaptación para afrontar el cambio.

December 27, 2019 — “Advertising” and “marketing” may overlap, but marketing doesn’t have to be expensive! Would you like to learn how to market your small business on a small business budget?

In this session, you will learn:
– how to identify your ideal client (target market)
– how to market to them in a way that they will respond to, and
– how to do this effectively for little to no cost

With 20 years of experience, helping small business owners with their marketing and online presence, I am ready to teach you the strategies that actually WORK for small businesses. I will help you discover the clients you WANT to work with, which sounds overly simplistic, but in reality, most small business owners can’t identify their ideal client. I will teach you how to communicate with your ideal prospects in a way that helps them to know, like, and trust you, which encourages them to respond positively to your message. Finally, I will equip you with a list of free and low-cost tools, giving you some tips on how to best use them to reach your target market.

I have been using these tools and strategies with and for my clients for two decades. Not only can you use the knowledge you learn in this session to reach your own target market, but you can also add value to your business by teaching these strategies to your clients. By the end of this session, you will learn the methods that helped me gain more visibility, credibility, and profitability as a small business owner who actually THRIVED during the recession and has kept growing ever since!

February 19, 2018 — This talk is aimed at anyone who is considering developing a digital product or SaaS, but will also be relevant to anyone wanting to learn more about marketing.

There is much information available on the internet about how to market a digital product, but a lot of it is terrifying to the average developer, involving techniques that can make your skin crawl just thinking about them. “Reaching out” and “going viral” may sound good in theory, but are near impossible to put into practice for anyone other than the most outgoing extroverts.

This talk will give you some “polite marketing methods” that are easy to put into practice and achieve results without having to undergo a full personality change.

May 4, 2017 — Video is one of the hottest mediums in marketing today. It can also be one of the most confusing and expensive. From low-cost channels like Facebook Live or Snapchat, to YouTube ads and TV spots, there are many ways you can integrate video into your marketing plan and see immediate results. In this talk, I’ll give an overview of the current video landscape and offer tools to develop a video content plan that works for your audience, objectives, and budget. Whether you’re an independent professional, a non-profit, or a business, find out how video can help you achieve your goals.

July 28, 2016 — FOCUS is a 5 step marketing approach to an actionable and creative marketing program. A program that is tailored in syle and content for each business. I’ll share information and examples on each of the 5 FOCUS steps and share examples from business and non-profit organizations. Many businesses are “reluctant marketers.” This approach presents marketing tools in 5 easy, fun, and actionable steps.

Take aways:

– Learn a fun, effective and actionable marketing approach.
– Discover creative marketing and public relations tools to consider for your business.
– How to conduct a quick and effective audit on your current marketing program.

Presentation Slides »