May 30, 2020 — The need for content production goes deeper than having something to post on your blog, Facebook, or Twitter. It’s about strategizing with your entire team to make sure the content you produce supports your product or service and provides real value to your online audience.

In order to work with a team, you need a solid content process in place. Moreso, you need to create company culture that includes content creation. Learn from Taylor Waldon how to create content as a team and provide value to both your users and your search engine optimization strategy.

May 30, 2020 — A really good – no, outstanding! – website is one that attracts the people you most want to do business with, and, converts those visitors into loyal clients. When you have a website that does that, you’ve created another valuable member of your business. But how do you do that? I’ll show you a list of common-sense approaches that work for a variety of businesses and solo entrepreneurs. It’s not a get-rich-quick scheme and it’s not some kind of weird code that puts you at the top of Google in five days. It’s a shift in thinking and an application of simple yet sensible content you can put on your site and use in your in-person marketing that will help you speak succinctly and effectively toward your intended audience, and win them over with ease and without sleaze.

Presentation Slides »

April 25, 2020 — Ante el desarrollo del COVID-19 a nivel global, las pequeñas y grandes marcas, se están preguntando qué hacer y qué NO hacer, para seguir manteniendo valor a corto y largo plazo. En esta sesión te compartiré buenas y no tan buenas prácticas, asimismo, tips de adaptación para afrontar el cambio.

April 22, 2020 — As somebody who has been both a developer and marketing team leader in my career, I’ve been able to see when projects go wrong between developers and outside or internal marketing team. In this talk, I’ll share a few areas on where relationships break down, how to avoid problems before they arise, and also tips to get marketing teams on your side so you can both serve a happy client.

March 16, 2020 — Nel 2019 spesso si sente dire che il sito internet è qualcosa di vecchio e ormai superato. Che le nuove generazioni puntano molto più sui social e sulle App piuttosto che sul web. Seppure queste affermazioni sono vere, ad oggi, sia per un azienda, sia per un privato, è imprescindibile avere una propria presenza online strutturata alla “vecchia maniera”. Vediamo insieme perché non possiamo ancora fare a meno di avere un sito web e come esso influisca positivamente sulle strategie di comunicazione e marketing moderne.

March 11, 2020 — This presentation will reveal some interesting and creative ways to build your prospect and email list to really explode your business … and in ways that evoke curiosity, likability and wow with your visitors (some will even willingly share and promote for you … could this be the secret to going viral?).

January 7, 2020 — How do you navigate the new marketing forest? That really we’re all stuck in? We believe to do it by marketing that people love. that type of marketing is called inbound marketing. Exact what is inbound marketing it is publishing the right content in the right place at the right time. publishing the right content in the right place at the right time.

December 27, 2019 — Entre conférence et atelier, je propose de présenter les atouts de WordPress en tant qu’outil de content marketing. Très souvent les organisations sont tributaires de leur service IT et web pour déployer des outils. Or en marketing de contenu, il arrive qu’un projet, d’une durée de 6 mois à 1 an parfois, nécessite un outil CMS souple, efficace, à l’état de l’art des stratégies éditoriales Web : publication, diffusion, partage, amplification, …

Dans un second temps, je présenterai une méthodologie facile, claire et concrète pour mettre en place un projet de content marketing sous WordPress (avec plugins et connecteurs) en étayant les étapes et propositions par des études de cas et des chiffres concrets.

Presentation Slides »

December 27, 2019 — 20代後半から、派遣会社を通じてWebマーケティングの仕事に本格的に携わるようになりました。
現在のメインはリスティングを始めとしたWeb広告がメインですが、これまでに短期でSNS・オウンドメディア運用にも携わってきています。
世の中の変化が早い現代において、20代で異業種や異業界へのジョブチェンジを考えている人も多いと思います。私自身も、Web業界入りしたのは20代後半になってからで、もちろん決して平坦な道ではありませんでした。
しかし、これからのキャリアを考える際に、ジョブチェンジしたいけどどうしようとか、新しいことに挑戦したいけど勇気がないと悩む人も多いと思います。そのような悩みをもつ人に向けて、私自身のキャリアを紹介しながら、先行き不透明なこれからを生き抜くためのヒントになるようなお話ができればと考えています。
特に、関西ではあまり目立った動きが多くない、Webマーケティング関係でお話ができればと思います。

Presentation Slides »

December 27, 2019 — “Advertising” and “marketing” may overlap, but marketing doesn’t have to be expensive! Would you like to learn how to market your small business on a small business budget?

In this session, you will learn:
– how to identify your ideal client (target market)
– how to market to them in a way that they will respond to, and
– how to do this effectively for little to no cost

With 20 years of experience, helping small business owners with their marketing and online presence, I am ready to teach you the strategies that actually WORK for small businesses. I will help you discover the clients you WANT to work with, which sounds overly simplistic, but in reality, most small business owners can’t identify their ideal client. I will teach you how to communicate with your ideal prospects in a way that helps them to know, like, and trust you, which encourages them to respond positively to your message. Finally, I will equip you with a list of free and low-cost tools, giving you some tips on how to best use them to reach your target market.

I have been using these tools and strategies with and for my clients for two decades. Not only can you use the knowledge you learn in this session to reach your own target market, but you can also add value to your business by teaching these strategies to your clients. By the end of this session, you will learn the methods that helped me gain more visibility, credibility, and profitability as a small business owner who actually THRIVED during the recession and has kept growing ever since!