September 12, 2019

August 26, 2019 — There are a lot of repetitive tasks that you have to take care on a daily basis while handling your growing customer base. And users expect to get personalized customer experience which is almost impossible to provide if you are doing it manually.

Using a handful of marketing automation tools, you can automate your marketing efforts, save times and increase overall conversion rates. I will share the most effective automation solutions that helped me to increased productivity and power up WordPress website.

June 26, 2019 — Does this quote resonate with you…

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”

Given the amount of data available today, you need to know what marketing endeavors are working for your business. With this information, you will be able to focus the marketing budget toward what is working and identify where things need to be changed.

June 26, 2019 — Marketing can be a real monster, one many bloggers and small business owners are intimidated by. Peel away the layers to map out actionable steps for authentic promotion. No more feeling liking an ogre when building your blog or business!

June 10, 2019 — Our lightning talk speakers answer questions after presenting.

Content Strategy in a Gutenberg World

Getting Into Position Zero – How to Leverage Content to Rise Above the Competition

Killer Keywords: How to Write Content for Both Humans and Search Engines

June 6, 2019 — The journey of product marketing starts with the conception of the product itself. The success and failure of a product is basically determined during its inception – This may sound a bit prophetic, but conception of a product is the very basis of its success. WordPress got traction because of its underlying concept of open source and its ability to fulfill the most acute principles of UX.So, any WordPress product should have this very traits built into it – they should be built to serve a specific function, should be free (at least the most compelling part of it), and most of it should excel in the basic principles of sustained usability. These are the very elements that determine the scope and extent of success of a product on WordPress.

April 24, 2019 — Measurable outcomes: Key tools the you can employ to create a successful inbound marketing strategy combining WordPress and 3rd party applications.

Discussed Sections:

• WordPress – website
• Tawk – Site chatbot or similar
• GetResponse / Mailchimp / SendinBlue – Email marketing system and WordPress integration
• GetResponse / Thrive leads – Landing pages to attract leads to give their email in exchange for information and how it can integrate into WordPress
• CRM system – manage leads with WordPress integration

April 15, 2019 — L’influencer marketing oltre le mode (e il sentito dire). Prassi e consigli per creare sinergie di valore con gli influencer e renderle strumento strategico e performante per i brand.

Presentation Slides »

March 15, 2019 — Interview with developer Gary Jones, a WordCamp and Contributor Day organiser, on why he contributes to the WordPress open source community and would encourage others to do so.Gary organised the contributor event in London, UK in 2018 and has been a long term organiser of WordCamp in the city.

March 15, 2019 — Interview with agency director Dan Maby, an organiser of WordPress London and WordCamp London, on his enthusiasm for the platform and the community.The video is part of a series of interviews by the Make WordPress Marketing team at WordCamps and MeetUps to highlight the community and encourage contributors.