October 13, 2023 — The talk offers some ideas for growing an online business with a low budget. Learn more about an easy-to-use workflow for measuring and testing a growth-marketing strategy. The speaker has been using this workflow successfully to improve conversion rates by up to 18%.

February 24, 2020 — You have a product or service idea, but will it sell? Is it something people want? How much would they pay?

Rather than trust your gut, get hard answers to these questions (and others) from real people in your target market. This course will teach you exactly how to run an online market research survey for any product or service idea—a survey that empowers you with data-driven insights about how to turn your idea into a real business concept that consumers (and investors) will love.

February 24, 2020 — You have a product or service idea, but will it sell? Is it something people want? How much would they pay?

Rather than trust your gut, get hard answers to these questions (and others) from real people in your target market. This course will teach you exactly how to run an online market research survey for any product or service idea—a survey that empowers you with data-driven insights about how to turn your idea into a real business concept that consumers (and investors) will love.

March 25, 2019 — BarCamp Track

August 13, 2018 — Am 25. Mai 2018 bekommt die EU ein einheitliches Datenschutzgesetz (DSGVO). Was bedeutet das? Vor allem erhöhte Anforderungen für Unternehmen an die Datenschutzdokumentation durch Führung von Verfahrensverzeichnissen und weitreichendere Dokumentations- und Rechenschaftspflichten. Wer den Vorgaben nicht nachkommt, riskiert hohe Bußgelder von bis zu 20 Millionen Euro oder vier Prozent des Weltjahresumsatzes.

Speziell im online Bereich (Websites, Shops, Online Marketing) gibt es einiges zu beachten. Die Webanalyse, Kontaktformulare, Nutzerdaten, Remarketing, E-Mail Marketing, Cookies und vieles mehr sind zentrale Punkte der DSGVO.

Was darf ich nach dem 25.05 noch und was nicht? Worauf muss ich achten? Wie kann ich meine Website und Online Marketing DSGVO konform umsetzen?

Diese und viele weitere Fragen stellen sich Unternehmer und Websitebetreiber. In diesem Vortrag werden die wichtigsten Konzepte und Eckpunkte der DSGVO verständlich vermittelt und auf die wichtigsten Punkte eingegangen, die bei fast jeder Website berücksichtigt werden müssen.

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December 20, 2017 — Michael is excited about more and more sites are moving towards WordPress. Taking into account his expertise in Online marketing, Michael would like to share some knowledge on what strategies to use in order to promote your site and what monetization techniques are the most common right now.

July 6, 2017 — Online, everything’s a competition. If your website isn’t healthy enough to compete, you lose, which can be detrimental to the profitability and viability of your business. If you want your business to win the online marketing race — or at least place in the top 10 — you have to train for it, just as you would if you were preparing for an actual, physical race.

In this session, I will provide you with a five-point training regimen that will help you whip your WordPress website into shape and make it a true contender in online marketing.

1. Learn what website architecture issues to look for and what tools will help you detect them
2. Discover the role of keyword research in today’s online marketing landscape and how to properly optimize content
3. Understand content’s role in online competition
4. Learn social media’s threefold role in your website’s health and how it impacts search rankings
5. Know what usability issues you should be testing to make using your site effortless for visitors

May 14, 2017 — You can offer the most amazing product or service in the world, but if you can’t find hungry consumers, what’s the point?

That’s where a dash of effective marketing can change everything. Marketing isn’t the big, intimidating process you might think.

In this session, we’re serving up marketing morsels that anyone can enjoy. You’ll leave with the recipe for adding marketing to your mix.

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January 17, 2016 — Amit Bajracharya, currently working in Project Management department at Leapfrog Technologies and founder of thebootstrapthemes.com. He talked about Website conversion, the most important factor to the success of the online marketing strategy and goals.

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