December 18, 2022 — Pricing strategy is one of the most under-rated marketing tools! It’s the most direct path to improving your revenues, and getting it right makes the whole difference between a successful WordPress business and one which cannot deliver sustainable income in the long term. Beyond that, it’s also a great positioning tool: arguably more impactful than great branding!

In this talk, I’ll go into all the ways to look at pricing, based on best practices specific to WordPress businesses, including:

How to tier your product
Should you do lifetime pricing?
How do you set your pricing levels?
How often should you test/change your pricing?
What about your competitors’ pricing?
Pricing as a positioning tool
Special Offers, Sales and Black Friday
Pricing and Renewals

Presentation Slides »

December 1, 2016 — Genuinely helpful money advice from veteran WordPress designers and developers. Save yourself a ton of hassle, time and money by learning what these experts had to learn the hard way. Topics will include: how to price your work, how to plan for scope creep, how to detect and avoid time sinks in advance, red flags with new clients, common pricing pitfalls for newbies, how to get paid ahead of any other vendors. Format: a series of lightning talks (5 mins each) followed by Q & A. For all skill levels and anyone new to WordPress.

October 28, 2016 — Pricing, estimating and setting proper up-front expectations with clients on interactive projects continues to be one of the biggest challenges agencies are facing today. In this session, we’ll explore the pros & cons of various billing models and root issues that cause problems in pricing & estimating processes. We’ll also take a look at how to position your services, set proper delivery expectations and how to set your build team up for success.

April 21, 2016 — Successful businesses have happy customers. Taking the time to discover the real problems, pain points and opportunities of your clients will help you propose and sell the solutions they need. This will make them happy. Your business will benefit as a result.

This presentation will cover:

The importance of Discovery and how to conduct it.
How to help customers define clear business objectives so you can enable their success.
How articulate differentiation and focus on value instead of price.
Choosing hourly vs fixed bid pricing based on the situation.
When and how to bundle additional services like hosting, SEO and support services.
How and when to say no to new prospects