‘Pricing Strategies’ Videos

  • Panel Discussion: Money Talks - How To Not Get Robbed

    Panel Discussion: Money Talks – How To Not Get Robbed

    WordCamp Montreal 2016Speakers: Belinda Darcey, Tippi Thole, Shelly Peacock, Meagan Hanes, Brian Rotsztein

    December 1, 2016 — Genuinely helpful money advice from veteran WordPress designers and developers. Save yourself a ton of hassle, time and money by learning what these experts had to learn the hard way. Topics will include: how to price your work, how to plan for scope creep, how to detect and avoid time sinks in advance, red flags with new clients, common pricing pitfalls for newbies, how to get paid ahead of any other vendors. Format: a series of lightning talks (5 mins each) followed by Q & A. For all skill levels and anyone new to WordPress.

  • Dallin Harris: Selling and Pricing Interactive Services

    Dallin Harris: Selling and Pricing Interactive Services

    WordCamp Phoenix 2016Speaker: Dallin Harris

    October 28, 2016 — Pricing, estimating and setting proper up-front expectations with clients on interactive projects continues to be one of the biggest challenges agencies are facing today. In this session, we’ll explore the pros & cons of various billing models and root issues that cause problems in pricing & estimating processes. We’ll also take a look at how to position your services, set proper delivery expectations and how to set your build team up for success.

  • Ben Stoffel-Rosales: Sales and Pricing Strategies

    Ben Stoffel-Rosales: Sales and Pricing Strategies

    WordCamp Miami 2016Speaker: Ben Stoffel-Rosales

    April 21, 2016 — Successful businesses have happy customers. Taking the time to discover the real problems, pain points and opportunities of your clients will help you propose and sell the solutions they need. This will make them happy. Your business will benefit as a result.

    This presentation will cover:

    The importance of Discovery and how to conduct it.
    How to help customers define clear business objectives so you can enable their success.
    How articulate differentiation and focus on value instead of price.
    Choosing hourly vs fixed bid pricing based on the situation.
    When and how to bundle additional services like hosting, SEO and support services.
    How and when to say no to new prospects