‘pricing strategy’ Videos

  • Luca Sartoni: Why the Plumber Always Wins – How to Become a Better WordPress Professional

    Luca Sartoni: Why the Plumber Always Wins – How to Become a Better WordPress Professional

    WordCamp Sofia 2015Speaker: Luca Sartoni

    December 7, 2015 — You never discuss rates with a plumber. You never try to pay them in visibility. You would never let your 13 years old cousin fix your leaking pipes. But your clients do that all the times with you. My presentation analyses how a WordPress consultant can become a better marketer, a better professional, and more profitable leveraging what plumbers do every day.

  • Luca Sartoni: Why the Plumber Always Wins

    Luca Sartoni: Why the Plumber Always Wins

    WordCamp Montréal 2015Speaker: Luca Sartoni

    September 19, 2015 — You never discuss rates with a plumber. You never try to pay them in visibility. You would never let your 13 years old cousin fix your leaking pipes. But your clients do that all the times with you. My presentation analyses why this happens and how a WordPress consultant can become a better marketer, more professional, more profitable.

    Prerequisites:
    It will be the natural evolution of my last year’s presentation about elements of growth. The presentation targets all the WordPress Freelance who are in the professional market.

    Presentation Slides »

  • Shannon Smith : Ça coûte combien un site Web ?

    Shannon Smith : Ça coûte combien un site Web ?

    WordCamp Montréal 2015Speaker: Shannon Smith

    September 11, 2015 — Pourquoi sont les sites Web si dispendieux? Comment apprendre si j’en reçois pour mon argent? Que ce soit votre premier site Internet, ou un redesign, il est souvent difficile de savoir où commencer. Découvrez comment choisir un bon développeur, comment évaluer leur travail, et ce qui doit entrer dans le budget. Apprenez pourquoi l’option qui est le meilleur marché et parfois le plus cher, et ce qui arrive après que le site est terminée. Nous examinerons plusieurs différents budgets, et ce qui arrive avec chacun. Un guide pour les OSBL et les entrepreneurs.

    Presentation Slides »

  • Adam Juda: How Much Can I Charge

    Adam Juda: How Much Can I Charge

    WordCamp Boston 2015Speaker: Adam Juda

    August 5, 2015 — Many software companies and freelancers are able to build fantastic websites, but they have no idea how to decide what to charge. Unfortunately, poor pricing decisions can destroy a company’s financial future and mean the difference between owning a successful business and being forced to live in a van down by the river. In this presentation, Adam presents techniques to determine the most appropriate pricing strategy for your WordPress projects.

  • Kirk Bowman: Four Steps to Determine Value and Start Pricing

    Kirk Bowman: Four Steps to Determine Value and Start Pricing

    WordCamp San Antonio 2015Speaker: Kirk Bowman

    February 25, 2015 — There are four core steps to learning to determine value and start pricing. In this session learn the four steps and how to implement them in your business. Explore the fear that comes with a new business model, questions you should ask the customer, and how you can set a price based on the value you help create.

    Presentation Slides »

  • Kirk Bowman: Four Steps to Determine Value and Start Pricing

    Kirk Bowman: Four Steps to Determine Value and Start Pricing

    WordCamp Dallas / Fort Worth 2014Speaker: Kirk Bowman

    October 30, 2014 — Most service professionals (designers, web developers, consultants, etc.) charge the customer by hour. The problem is there is no correlation between how long something takes (the hours) and the result the customer wants (the value). No one ever asked a car dealer how long it took to make a vehicle.

    What is really important to the customer, even if he does not realize it, is the result your craft will help him achieve. If you insist on identifying the value first, you can help the customer make better choices and contribute to a real impact on his life and business.

    So, how do you do it? There are four core steps to learning to determine value and start pricing. In this session, you will learn the four steps and how to implement them in your business. Explore the fear that comes with a new business model, questions you should ask the customer, and how you can set a price based on the value you help create.

    Presentation Slides »