‘Selling’ Videos

  • Topher DeRosia: How to increase E-commerce conversions

    Bengaluru WordPress MeetupSpeaker: Topher DeRosia

    June 6, 2020 — Do you want shoppers, or do you want buyers? An ecommerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn’t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time – and a thoughtful strategy. We’ll go over some simple tips you can use to increase engagement, lower customer acquisition costs and, ultimately, improve store sales.

  • Jodie Riccelli: Selling to Enterprise Clients

    WordCamp Atlanta 2018Speaker: Jodie Riccelli

    August 2, 2018 — Enterprise clients are a unique group that requires special attention with their complex WordPress setups. In this talk, we will look at the methods to attract this level of client, how to convince them of the benefits of WordPress, and finally discuss the special considerations needed when working with Enterprise level clients.

  • Scott Schaper: Selling WordPress: Achieving Business Success While Serving Customers Better

    WordCamp Kansas City 2018Speaker: Scott Schaper

    June 11, 2018 — Just because WordPress is the best web platform available AND your de facto choice to provide web and marketing services doesn’t make selling it any easier. “Selling WordPress” will show you if, when and how to talk about the platform, how to include it in your “sales pitch,” and (gasp!) when to leave it out of the conversation. Scott will show you how to “stop selling,” raise your prices, improve your bottom line, value yourself and still – be an everyday WORDPRESS HERO to your customers. Know what to say every time when you get the dreaded: “so what do you charge for a website?” Come with questions, leave empowered. Take your business to the next level.

    Presentation Slides »

  • Rahul Bansal: Selling WordPress to Enterprises

    WordCamp Delhi 2017Speaker: Rahul Bansal

    March 25, 2018 — Rahul is the founder and CEO of rtCamp – only WordPress.com VIP Partner from Asia.

    His WordPress journey began in 2007 when he was looking for ways to customize his blog. Later on, he moved from professional blogging to freelancing, and from freelancing to starting rtCamp in 2009.

    At work, Rahul plays multiple roles, switching between sysadmin (his favorite), to sales and everything else company demands from him.

    Over the years, Rahul has contributed to the WordPress community in different ways as a WordCamp speaker, organizer, volunteer, polyglot, theme/plugins developer.

    Outside of WordPress, he loves spending time with his son and is a self-proclaimed foodie.

  • Shelly Peacock: The “NO Badger” Zone- Sales Tips For Introverts!

    WordCamp Halifax 2017Speaker: Shelly Peacock

    October 30, 2017 — If the thought of having to “sell” yourself or your services makes you want to dive into the back of your closet- this talk is for you. In 45 short minutes, we will remove the fear, and give you the plan to “close without selling”. A must for freelancers that don’t know how to fill the funnel.

    Presentation Slides »

  • Laurent Maillard: Stop Selling Websites, Start Selling Value. The Key To Recurring Revenue

    WordCamp Nijmegen 2017Speaker: Laurent Maillard

    October 14, 2017 — If you sell a website as the end product, you will always be treated as a commodity where price is the most important element when picking a service provider.

    In this talk, I want to share the 5 things every WordPress agency or freelancer should add into their service offering to start selling value to their clients and therefore generate recurring revenue.

    I’ve started as a WordPress shop selling 1k € website and have now build a service offering that help me generate around 10k € in recurring revenue every single month.

    In this talk I want to share what I’ve learned the hard way and give the audience very actionable ways to start generating more recurring revenue.

  • Maxime Jobin: Comment vendre vos compétences WordPress plus cher que vos compétiteurs ?

    WordCamp Montreal 2017Speaker: Maxime Jobin

    October 13, 2017 — Dans un monde où des “experts” de WordPress sont disponibles sur Fiverr pour 5$, y a-t-il de l’argent à faire avec WordPress ? Avoir les compétences est une chose n’est pas suffisant. Est-ce possible, dans l’économie globale dans laquelle nous vivons, de les vendre à un prix plus élevé que la concurence ? La réponse est: oui. Cette présentation vous montrera comment.

    Presentation Slides »

  • Christie Chirinos: The Ultra-Condensed Guide To Selling Anything Online Using WordPress

    WordCamp Boston 2017Speaker: Christie Chirinos

    August 14, 2017 — If you’re a self-starting entrepreneur with a potential product – whether it is a physical good, your expertise as a service, or the content you want to create for a blog – and you’re trying to figure out how to sell it but have no clue where to start, this talk is for you. In the shortest amount of time imaginable, we will cover how to sell anything – your crafts, products, services, content, digital downloads, and even request donations – using WordPress. This talk will take you through the major “tools of the trade” of ecommerce in the context of WordPress as 1) a portal for collecting payments or leads and 2) maximizing your marketing investment using third-party tools that work well with WordPress. In less than an hour, you will gain a high level understanding of the toolkit that is enabling people around the world to sell anything using WordPress.