December 14, 2019 — Muchos hablan de qué quieren los usuarios pero… ¿Qué quiere Google?

Si quieres que tu web aparezca en Google tienes que hacer 2 cosas: Aportar valor a los usuarios y darle a Google lo que quiere. Qué es valioso para tus usuarios tienes que saberlo tú pero qué es lo que quiere Google lo vas a aprender hoy aquí.

Escribir contenidos SEO optimizados es más facil de lo que parece y solo hace falta saber las bases y luego practicar. Aunque Google cada vez es más listo no deja de tener una serie de factores de posicionamiento que veremos en esta sesión.

Además, también veremos conceptos básicos y avanzados de SEO, trucos, hacks, tips de cómo escribir contenidos SEO optimizados.

Una vez que los domines, escribirás contenidos como un profesional para llegar a lo más alto de Google.

Presentation Slides »

November 19, 2019 — In this session, we will review what matters in today’s search and explore how this relate to website owners. The session will walk through keyword research, evaluation and selection of keyword phrases, and mapping of preferred keywords to website content. Attendees will receive templates to use throughout the process, as well as checklists for use in post-workshop implementation.

Workshop material is applicable to both end users and developers, as well as those who are new and inexperienced in search engine optimization. This workshop’s education style is designed to teach advanced SEO topics at a level everyone and anyone can understand and implement.

November 19, 2019 — In this session, we will review what matters in today’s search and explore how this relate to website owners. The session will walk through keyword research, evaluation and selection of keyword phrases, and mapping of preferred keywords to website content. Attendees will receive templates to use throughout the process, as well as checklists for use in post-workshop implementation.

Workshop material is applicable to both end users and developers, as well as those who are new and inexperienced in search engine optimization. This workshop’s education style is designed to teach advanced SEO topics at a level everyone and anyone can understand and implement.

November 18, 2019 — Suchmaschinenoptimierung bedeutete für viele Menschen lange einfach nur, ein bestimmtes Keyword – also eine Suchanfrage, nach der besonders viele Menschen auf Google suchen – so oft wie möglich auf eine Seite zu packen, wie nur irgend möglich. Heraus kamen “optimierte SEO Texte”, die für den normalen User grausam zu lesen waren. Diese Zeiten sind zum Glück vorbei. Heute schreiben wir unsere Texte für den User und konzentrieren uns nicht mehr auf ein einzelnes Keyword, sondern auf ein Thema.
Damit deine Texte auf Google & Co aber trotzdem gefunden werden, sollte gibt es ein paar Regeln die man noch immer beachten sollte.
In diesem Vortrag wird gezeigt, wie man überhaupt herausfindet nach was deine User suchen, welche Tools dir helfen zu verstehen, was sich deine User von deinen Inhalten erwarten und wie du deine Inhalte dann am besten aufbaust und strukturierst, um dem gerecht zu werden.

November 16, 2019 — Unfortunately the slides were not recorded due to a technical problem. Please have a look at the linked slides.

I would like to talk about Content writing and SEO. Being a Happiness Engineer at Automattic, I have experience with the issues and trouble bloggers come across. So I would love to share some strategies on creating content and SEO with the audience.

Presentation Slides »

November 14, 2019 — how to write a piece of content that can generate lead
– how to write a piece of content that can drive seo traffic
– how to read google analytics to website behaviour
– how to read google search console to understand keyword on google

November 13, 2019 — In this presentation we Demystify SEO.

Why do we have SEO and why do rankings change?

We cover exactly how to get the most out of your website and understand how to get better rankings.

After our presentation you will have a clear understanding of what SEO is and what steps you can take to get better rankings with Google.

November 12, 2019 — In this session, attendees will learn how to optimize WordPress sites for important technical SEO best practices. All levels of technical optimizations will be covered from basic to intermediate to advanced, including both traditional optimizations that have been around for a long time, as well as newer modern SEO optimizations including AMP and Schema markup. We will walk through a checklist of important technical SEO best practices, and I will highlight our favorite SEO plugins, tools, and resources along the way.

November 10, 2019 — Otto Kekäläinen will give talk about „Technical SEO for WordPress – Installing Yoast SEO is not enough“.

Presentation Slides »

October 31, 2019 — Google Search is the most-used search engine on the World Wide Web, handling more than three billion searches each day. In this session, you will learn how you can optimize your websites for users and to be compatible with Google search engine. You will learn how search works and tips on how to do well on search and explore tools that Google offers which you can use to manage your online presence on Google Search. You will also learn about structured data, HTTPs, and best practices for securing your site.